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Sharp thinking on paid media, measurement, and the strategies behind the brands that are actually scaling. No fluff, no recycled takes.

AllBrand, Growth & Funnel StrategyChannel Strategy & TacticsIndustry & MarketplaceMeasurement & AnalyticsQRY News
5 Common Mistakes Agencies Make That Hold Back Your BrandBrand, Growth & Funnel Strategy

5 Common Mistakes Agencies Make That Hold Back Your Brand

Here are the most common and impactful issues we see and our recommendations for fixing them.

Samir BalwaniJuly 18, 2023
5 Effective Advertising Strategies for Fashion E-Commerce BrandsIndustry & Marketplace

5 Effective Advertising Strategies for Fashion E-Commerce Brands

Fashion brands can adopt these five effective advertising strategies to stay ahead.

Samir BalwaniJuly 11, 2023
Measuring the Success of Your Luxury E-Commerce Advertising CampaignsIndustry & Marketplace

Measuring the Success of Your Luxury E-Commerce Advertising Campaigns

Explore the key metrics and performance indicators (KPIs) you should be tracking to measure the success of your luxury e-commerce advertising campaigns.

Samir BalwaniJune 27, 2023
Do You Have a Learning Agenda for Your Advertising?Measurement & Analytics

Do You Have a Learning Agenda for Your Advertising?

Using a comprehensive learning agenda you can better understand what drives your brand's growth and continually iterate on what works.

Samir BalwaniJune 20, 2023
Ultimate Guide to Marketing Attribution for Paid MediaMeasurement & Analytics

Ultimate Guide to Marketing Attribution for Paid Media

Understanding and tracking the performance of your ad campaigns is essential to optimize their success.

Samir BalwaniMay 30, 2023
Brand Awareness Campaigns vs. Performance Campaigns on the Debutify PodcastBrand, Growth & Funnel Strategy

Brand Awareness Campaigns vs. Performance Campaigns on the Debutify Podcast

Samir joined Alex on the Debutify podcast to share my thoughts on paid media and how e-commerce brands need to balance brand awareness campaigns and performance marketing

Samir BalwaniMay 17, 2023
Calculating a Break-Even ROAS & Why It’s So ImportantMeasurement & Analytics

Calculating a Break-Even ROAS & Why It’s So Important

Using the break-even ROAS, we can find the optimal spend mix for our lower funnel and brand awareness campaigns.

Samir BalwaniMay 16, 2023
How to Create a Paid Media Forecast and PlanBrand, Growth & Funnel Strategy

How to Create a Paid Media Forecast and Plan

A comprehensive media plan and forecast is one of the most important tools for a scaling brand.

Samir BalwaniApril 11, 2023
What Every Media Buyer Needs To Hear on The People of Digital MarketingBrand, Growth & Funnel Strategy

What Every Media Buyer Needs To Hear on The People of Digital Marketing

Kenny invited me to join him on "The People of Digital Marketing" podcast. It was an amazing conversation.

Samir BalwaniApril 10, 2023
Scan on the Go: How QR Codes are Changing the Advertising GameIndustry & Marketplace

Scan on the Go: How QR Codes are Changing the Advertising Game

QR codes have continued to grow in popularity and are becoming more important in our marketing stacks.

Samir BalwaniMarch 28, 2023
How to Setup Invoicing with Ad Platforms (and Why You Should).Channel Strategy & Tactics

How to Setup Invoicing with Ad Platforms (and Why You Should).

One of the best ways to maximize your cash flow is by extending how long you have to pay your vendors, including your advertising partners like Meta and Google.

Samir BalwaniMarch 14, 2023
The Big Ecommerce Recession Session on the CMO Convo PodcastIndustry & Marketplace

The Big Ecommerce Recession Session on the CMO Convo Podcast

A great conversation about the current state of ecommerce consumers and marketing.

Samir BalwaniMarch 13, 2023

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