The Awareness Engine

Our methodology connects brand and performance media into a single, measurable system that builds awareness, drives acquisition, and sustains loyalty.
It’s how leading consumer brands grow today.

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From Fragmented to Full-Funnel

Media isn’t working the way it used to. Brand and performance teams chase different goals, measure success in isolation, and miss the compounding impact of working together.

The Awareness Engine changes that.
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It’s QRY’s full-funnel media methodology, built to connect every stage of your marketing system into one measurable, compounding model of growth.

Aligns brand and performance under one system.
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Turns awareness into efficiency and efficiency into profit.

Helps leadership measure marketing as an investment, not an expense.

The Five Principles of
The Awareness Engine

These are the fundamentals that power successful brands in a full-funnel ecosystem.

1: Awareness Drives Efficiency

Brand strength reduces acquisition costs and increases performance ROI.

2: Financial Modeling Guides Decisions

Every media dollar is connected to business outcomes like MER and margin.

3: Integrated Planning Compounds Growth

Brand and performance aren’t campaigns — they’re connected systems.

4: Informed Creative Amplifies Media

Data insights guide creative direction, ensuring messages work harder.

5: Measurement Creates Confidence

Standardized KPIs unite marketing, finance, and leadership around truth.

A System Built for Connection

The Awareness Engine transforms media from a collection of disconnected campaigns into a single, compounding system. Each stage fuels the next, driving both short-term performance and long-term brand value.

1. Build Awareness — Expand mental availability and reach future buyers.
‍2. Drive Acquisition — Capture demand efficiently across channels.
‍3. Optimize Conversion — Use data modeling to turn attention into revenue.
‍4. Sustain Loyalty — Re-engage high-value customers to reinforce brand preference.

Why It Matters

Most media strategies chase metrics in isolation: impressions, clicks, ROAS. The Awareness Engine reconnects marketing to its purpose: building brands that perform.

Efficiency

Lower CAC and higher MER through stronger brand recall.

Clarity

One system of truth for marketing, finance, and leadership.

Longevity

Awareness that compounds into lasting preference and loyalty.

Build Your Awareness Engine

Let’s turn your media investments into a connected, measurable system for growth.
Schedule a complimentary Blueprint Session to see how the methodology applies to your brand.