Brand Awareness Campaigns vs. Performance Campaigns on the Debutify Podcast
Samir joined Alex on the Debutify podcast to share my thoughts on paid media and how e-commerce brands need to balance brand awareness campaigns and performance marketing
I had an opportunity to join Alex on the Debutify podcast to share my thoughts on paid media and how e-commerce brands need to balance brand awareness campaigns and performance marketing. It's definitely a podcast you don't want to miss.
Check out the entire episode here:
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Founder & CEO
Samir Balwani is the founder and CEO of QRY, a full-funnel paid media agency he started in 2017. He has 15+ years of advertising experience and previously led brand strategy and digital innovation at American Express. He writes on paid media strategy, measurement, and how agencies should operate.
