Brand, Growth & Funnel Strategy
What Every Media Buyer Needs To Hear on The People of Digital Marketing
Kenny invited me to join him on "The People of Digital Marketing" podcast. It was an amazing conversation.
Samir Balwani
Founder & CEO · April 10, 2023
Kenny invited me to join him on "The People of Digital Marketing" podcast. It was an amazing conversation. Here's what we talked about:
- The common mistakes that hold back brands from scaling ad spend effectively.
- Why paid media budgets MUST include an allocation for brand awareness campaigns.
- How to approach ad testing and experimentation in a strategic way (don’t use the “shotgun” approach).
- Why is high ROAS not always a good thing?
- Why is cash flow management the #1 killer for most e-commerce businesses?
- How do we incorporate unexpected events into media forecasting?
- How marketing attribution will cause the most challenges for brands in 2023.
Check out the entire episode here.
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Samir Balwani
Founder & CEO
Samir Balwani is the founder and CEO of QRY, a full-funnel paid media agency he started in 2017. He has 15+ years of advertising experience and previously led brand strategy and digital innovation at American Express. He writes on paid media strategy, measurement, and how agencies should operate.
