Free Tools

Paid Media Tools

Free, instant tools built from the math QRY's team uses with clients every day. No email required, no sign-up, no delay. Enter your numbers and get the answer.

Efficiency Calculators

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CPM Calculator

Solve for CPM, budget, or impressions from any two of the three.

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CTR Calculator

Calculate click-through rate as a percentage of impressions to benchmark ad engagement.

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CPV Calculator

Calculate cost per video view to compare the efficiency of video campaigns across platforms.

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CPE Calculator

Calculate cost per engagement to measure how efficiently your ads drive likes, comments, shares, and clicks.

Profitability Calculators

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ROAS Calculator

Calculate your return on ad spend and see it as a multiple or percentage of your investment.

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Break-Even ROAS Calculator

Find the minimum ROAS your campaigns must hit to break even on variable costs per order.

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MER Calculator

Calculate your marketing efficiency ratio to understand blended ad performance across all channels.

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Marketing ROI Calculator

Calculate the return on your marketing investment, including negative returns when spend exceeds revenue.

Acquisition Calculators

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CAC Calculator

Calculate your customer acquisition cost and compare it to lifetime value to assess profitability.

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CPA Calculator

Calculate cost per acquisition or find your break-even CPA from margin to stay profitable.

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Cost Per Lead Calculator

Calculate your cost per lead or find the maximum you can pay per lead and still be profitable.

Brand & Reach Calculators

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GRP Calculator

Calculate gross rating points from reach and frequency, or from impressions and audience size.

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Reach & Frequency Calculator

Solve for average frequency or total reach, with optional audience size to calculate reach percentage.

Measurement & Testing

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Incrementality Calculator

Measure true lift and iROAS from a holdout test, and see how much your platform ROAS over-credits.

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Incrementality Test Calculator

Size a holdout or geo test: sample size per group and how many days it needs at your traffic.

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Measurement Maturity Assessment

Seven questions to find out whether your reported ROAS or CPA is telling you the truth.

Know the math. Now check the market.

Calculators tell you the math behind a metric. Benchmarks tell you what good looks like in practice. QRY publishes a monthly paid media benchmark report across the full client portfolio: CPM, CTR, ROAS, and CPA by channel, updated every month so you can pressure-test your numbers against the real market.

Explore the benchmarks