Definitive entries for every major retail media network (Amazon, Walmart, Roundel, Kroger, Instacart, Best Buy, Home Depot), with targeting, attribution, and minimum spend.
Microsoft Ads is not a smaller Google. It's a different audience at a different CPC with a LinkedIn data layer Google can't match. When the math actually works.
Retail media stopped being optional in 2024. How CPG brands should size retail media against DTC paid, brand, and trade spend — and where the measurement breaks.
TikTok is not a smaller Meta. It's a different ad product running a different attention model against a different audience. When the channel works, when it doesn't, and how to measure either way.
CTV is one of the most underused channels in DTC paid media — not because it doesn't work, but because most brands don't know how to measure it. Here's the framework for proving its impact without a click.
A smarter media mix starts with purpose, not platforms. Learn how to allocate spend across channels and funnel stages to maximize long-term growth efficiency.
Reddit filed its financial prospectus ahead of its public offering; it's the first social media IPO in years.
One of the best ways to maximize your cash flow is by extending how long you have to pay your vendors, including your advertising partners like Meta and Google.
Our strategists turn the insights you just read into measurable paid media performance.
