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Ecommerce & Retail

Full-funnel media that drives growth, not just ROAS

Most ecommerce and retail brands are trapped optimizing the bottom of the funnel. We build full-funnel media programs that connect brand investment to revenue growth, proving how every dollar drives the business forward, not just the next click.

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Deep vertical expertise

We work with ecommerce and retail brands across categories: fashion, beauty, home, food and beverage, outdoor, and specialty retail. From DTC brands building their acquisition engine to established retailers scaling across channels, we bring the same rigor: a unified media system where every channel has a role and every dollar is accountable.

How we work in ecommerce & retail

01

Full-funnel media architecture where prospecting, consideration, and conversion work as one system, not three separate campaigns with three separate goals

02

Structured testing that produces real learnings, not just data. Every test starts with a hypothesis and ends with a decision that compounds over time

03

Cross-channel measurement that connects upper-funnel investment to downstream performance, proving how awareness spend reduces acquisition costs and lifts revenue

04

Forecasting and scenario planning that shows exactly what increased investment produces, making budget growth feel evidence-based instead of risky

The hard problems in ecommerce & retail

Measurement after signal loss

Platform attribution tells an incomplete story. We layer in incrementality testing and media mix modeling to show what is actually driving revenue, not just what the last click says.

Scaling past the performance plateau

Bottom-funnel efficiency has a ceiling. When you have exhausted high-intent demand, the only path to growth is building the awareness that creates new demand. We build the case for that investment and prove it works.

Making the full funnel feel connected

Prospecting, retargeting, search, social, CTV: most brands run these as separate workstreams. We orchestrate them as a single system, so the whole is measurably greater than the sum of its parts.

Results in ecommerce & retail

Fittes case study

How Fittes Got More From Meta Without Increasing Spend

More conversions. Better ROAS. Less spend. Fittes' Meta account had plateaued after years of running. QRY rebuilt the structural logic — audience separation, budget reallocation, value-based optimization, and incrementality measurement — and lifted ROAS 60% while cutting spend 10%.

+60%
Meta ROAS
+21%
Conversions
-10%
Spend
Peak Design case study

A CTV Geo-Holdout Test Drove 7.5x Revenue and +28% Foot Traffic for Peak Design

A controlled head-to-head test with third-party attribution showed MNTN drove 7.5x more revenue and +28% foot traffic vs. a competitive CTV platform.

Peak Design case study

Uncovering Hidden Attribution: Post-Purchase Surveys Prove 8x ROAS

By combining direct customer feedback with strategic analysis, Peak Design successfully proved the value of YouTube in their marketing strategy.

Cangshan case study

How Cangshan Leveraged Pinterest to Drive Revenue

QRY built a test-and-learn strategy across Pinterest, Reddit, and TikTok to find Cangshan's top-performing channel — Pinterest delivered a 2x ROAS during BFCM.

Visionist case study

Visionist Partnered with QRY to Successfully Scale a New Website in a Crowded Space

How QRY helped Visionist scale a new luxury eyewear DTC site — driving 653% more website visits, 230% brand search lift, and positive ROAS within three months.

Sea to Summit case study

Messaging Strategy Doubles CTR for Sea to Summit’s Campaign

Successfully blending aspirational branding with product-focused strategies to create a well-rounded marketing approach.

Huk case study

Integrating Direct Mail & Digital Marketing to Improve Huk’s Revenue by 23%

Activating a media strategy that successfully maximized the brand's direct mail catalog impact through an integrated paid media campaign.

Magnum Photos case study

Maximizing Impact for Magnum Photos with Strategic Paid Media Campaigns

QRY designed a robust, full-funnel paid media campaign tailored to highlight Magnum Photos’ unique value proposition.

Illesteva case study

How Illesteva Increased Online Revenue by 219%

Illesteva needed a comprehensive media plan and channel strategy that focused on building brand awareness, taking advantage of unique flash sales, and testing into new audiences.

Revo case study

How QRY Helped Increase Revo's Media Revenue 421%

Revo needed a data-driven, test-and-learn paid media framework. The result: 421% YoY media-attributed revenue growth, 359% more transactions, and a 13% AOV lift.

American Optical case study

How American Optical Achieved 160% Revenue Growth with a Data-Driven Paid Media Campaign

QRY implemented a media strategy that effectively harnessed the momentum and halo effect of paid media to drive significant revenue growth in a short window of opportunity.

Delsey case study

How Delsey increased their online revenue by 142% in a single quarter

QRY presented a complete 12-month market forecast that modeled out the investments and expected return by month and channel – which made DELSEY’s potential growth clear.

Peak Design case study

How QRY Helped Peak Design Increase Online Revenue +66%

Peak Design partnered with QRY for a full-funnel media strategy that lifted online revenue 66% and improved return on ad spend by 70% in a single year.

Dr. Harvey's case study

How a Holistic Pet Nutrition Brand Drove Growth in a Competitive Q4

QRY implemented a tailored full-funnel media strategy designed to maximize efficiency and impact, leveraging key tactics to stand out in the crowded Q4 landscape

Trusted by ecommerce & retail leaders

AS
Andrew Stoner
Director of Web Experience

QRY acts like a direct extension of our team and they truly take the time to understand our business and where they can drive the best results. They’re quick to adjust and adopt new channels and overall help us to set a high bar with our media.

Peak Design
EP
Elish Patel
Head of Digital Marketing & Growth

We’ve found the right partner. We really value their open communication and their willingness to jump in and work with us to continually hone our strategy.

Peak Design
WE
West Erdman
VP of eCommerce

The team is incredibly knowledgeable with a vast expertise across multiple facets. I feel as though at any moment, I can pick up the phone and talk through ideas, concerns, strategies, and so forth.

Huk
MB
Melissa Brecher
Chief Marketing Officer

“QRY is constantly developing new strategies and new ideas for how we might be able to get better performance. Even in months we’ve not been able to increase our budget, they’ve worked with us to rethink how we can best redeploy our resources in really smart ways.”

Visionist
MC
Michael Chapin
VP Digital

Without QRY, revenue would flatline

Delsey USA
WL
Wendi Liao
Brand Marketing Associate

Of all the external partners and agencies I’ve worked with, QRY stands out as the best..

Cangshan
JB
Jessica Barker
Head of Brand & Ecommerce

Working with the QRY team has been a game-changer for our DTC business. They think proactively about our needs and manage our entire digital media strategy, not just the tactics. It’s what sets them apart.

American Optical

Let's talk about ecommerce & retail

Start with a strategy conversation. We will assess your current media program and outline what growth looks like in your vertical.