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Podcast

Chief Advertiser

Conversations with the strategists, operators, and founders reshaping how brands invest in media. No buzzwords. No softballs. Just the decisions that move the needle.

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Latest Episode
How the Customer Experience Shapes Brand Loyalty and Growth
Episode 44

How the Customer Experience Shapes Brand Loyalty and Growth

In this episode of Chief Advertiser, Samir Balwani talks with Samantha Gagliardi, Senior Customer Experience Manager, about the intersection between brand voice and the customer experience.

September 15, 2025·

All Episodes

Scaling Consumer Brands Without Discounts: Messaging, Creative Testing, and Growth Strategies
Ep. 43

Scaling Consumer Brands Without Discounts: Messaging, Creative Testing, and Growth Strategies

September 8, 2025·
How Growth Marketers Can Balance Brand Equity and Performance Metrics
Ep. 42

How Growth Marketers Can Balance Brand Equity and Performance Metrics

June 23, 2025·
The Key to Social Commerce: Why Community Comes Before Sales
Ep. 41

The Key to Social Commerce: Why Community Comes Before Sales

June 16, 2025·
How To Market Seasonal Products With Long Purchase Cycles
Ep. 40

How To Market Seasonal Products With Long Purchase Cycles

June 9, 2025·
Optimizing Product Strategy for Maximum ROI
Ep. 39

Optimizing Product Strategy for Maximum ROI

May 5, 2025·
Mastering Marketing Measurement: Incrementality, Attribution, and Media Mix Modeling
Ep. 38

Mastering Marketing Measurement: Incrementality, Attribution, and Media Mix Modeling

April 28, 2025·
Scaling Beyond DTC: How To Build an Omnichannel Brand With Narrative Marketing
Ep. 37

Scaling Beyond DTC: How To Build an Omnichannel Brand With Narrative Marketing

April 14, 2025·
How Brands Are Taking Over Hollywood: The Rise of Marketing-Driven Movies
Ep. 36

How Brands Are Taking Over Hollywood: The Rise of Marketing-Driven Movies

April 7, 2025·
Revenue Growth Without the Overhead: Fractional Marketing Leadership
Ep. 35

Revenue Growth Without the Overhead: Fractional Marketing Leadership

March 31, 2025·
How To Measure Marketing Impact Beyond Meta and Google
Ep. 34

How To Measure Marketing Impact Beyond Meta and Google

March 24, 2025·
First-Party Data, Retail Media, and the Future of Media Buying
Ep. 33

First-Party Data, Retail Media, and the Future of Media Buying

March 17, 2025·

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