Skip to contentTrusted by high-growth brands like Peak Design, Sea to Summit & Huk. Book a free strategy call →

Chief Advertiser

Brought to you by QRY

Where senior marketers compare notes on paid media.

A weekly newsletter. In-person gatherings, live sessions, and the podcast are announced here first.

The newsletter

Weekly. Everything else is announced here.

What changed that week, what was said at the last gathering, and one number from QRY's own client work.

Recent issues
  • October 23, 2026
    Three platforms flip a default on you this month

    Meta Oct 28, OpenAI Oct 30, Google Dec 4. Plus the IAB's measurement tiebreaker and one number from September.

  • October 2, 2026
    Amazon's AI ad agent, Adobe's holiday forecast, and social creative on CTV

    Amazon merges its DSP and console into one agent, Adobe calls 275 billion dollars online, and Roku tests social ads on the big screen.

  • September 23, 2026
    ChatGPT's sponsored agents, Pinterest's Visual Search Ads, and Google's ad tech remedies

    OpenAI's ads pass a 1 billion dollar run rate, Pinterest puts A/B testing inside Performance+, and Google keeps DV360.

The opening card of a recent Chief Advertiser issue
Subscribe
In person

A table of marketing leaders, no agenda, no pitch.

It started as one dinner in New York for people who run media and wanted to compare notes without a stage. It is now a series, hosted by QRY, city by city.

The right room

A dozen people who do the same job at different companies. Nobody is there to sell.

Candor

What is working, what is not, and what the platforms are not telling you. Off the record.

Your city

New York so far. Tell us where you are and we will let you know when a table is near you.

Want in?

Request an invitation.

Seats are limited and go to people who run paid media for a brand. Tell us who you are and where you are, and we will be in touch when a dinner is scheduled near you.

Next: announced in the newsletter.

You will also get the weekly newsletter.

By submitting this form, you agree to our Privacy Policy.

Live sessions

Webinars, panels, and the live Q&A.

Sessions with guests, and a live Q&A with QRY strategists. Recordings are here; upcoming dates are announced in the newsletter.

Samir Balwani

How Huk Turned Connected TV Into a Measurable Growth

July 29, 2026 · Webinar

Watch How Huk Turned Connected TV Into a Measurable Growth (opens in a new tab)
Tyler Netherton, Samir Balwani

Signal to Spend: Turning Customer Intelligence into Paid Performance

June 11, 2026 · Webinar

Watch Signal to Spend: Turning Customer Intelligence into Paid Performance (opens in a new tab)
Samir Balwani, Mike Brooks

The What and the Why: Pairing Platform Data with Customer Voice to Unlock Growth

May 20, 2026 · Webinar

Watch The What and the Why: Pairing Platform Data with Customer Voice to Unlock Growth (opens in a new tab)
All sessions

Chief Advertiser is brought to you by QRY, the Brand + Performance paid media agency. If you want to talk through your plan, a senior QRY strategist will do a free strategy call and leave you with a written 90-day plan.