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Sharp thinking on paid media, measurement, and the strategies behind the brands that are actually scaling. No fluff, no recycled takes.

AllBrand, Growth & Funnel StrategyChannel Strategy & TacticsIndustry & MarketplaceMeasurement & AnalyticsQRY News
Brand Awareness Campaigns vs. Performance Campaigns on the Debutify PodcastBrand, Growth & Funnel Strategy

Brand Awareness Campaigns vs. Performance Campaigns on the Debutify Podcast

Samir joined Alex on the Debutify podcast to share my thoughts on paid media and how e-commerce brands need to balance brand awareness campaigns and performance marketing

Samir BalwaniMay 17, 2023
Calculating a Break-Even ROAS & Why It’s So ImportantMeasurement & Analytics

Calculating a Break-Even ROAS & Why It’s So Important

Using the break-even ROAS, we can find the optimal spend mix for our lower funnel and brand awareness campaigns.

Samir BalwaniMay 16, 2023
How to Create a Paid Media Forecast and PlanBrand, Growth & Funnel Strategy

How to Create a Paid Media Forecast and Plan

A comprehensive media plan and forecast is one of the most important tools for a scaling brand.

Samir BalwaniApril 11, 2023
What Every Media Buyer Needs To Hear on The People of Digital MarketingBrand, Growth & Funnel Strategy

What Every Media Buyer Needs To Hear on The People of Digital Marketing

Kenny invited me to join him on "The People of Digital Marketing" podcast. It was an amazing conversation.

Samir BalwaniApril 10, 2023
Scan on the Go: How QR Codes are Changing the Advertising GameIndustry & Marketplace

Scan on the Go: How QR Codes are Changing the Advertising Game

QR codes have continued to grow in popularity and are becoming more important in our marketing stacks.

Samir BalwaniMarch 28, 2023
How to Setup Invoicing with Ad Platforms (and Why You Should).Channel Strategy & Tactics

How to Setup Invoicing with Ad Platforms (and Why You Should).

One of the best ways to maximize your cash flow is by extending how long you have to pay your vendors, including your advertising partners like Meta and Google.

Samir BalwaniMarch 14, 2023
The Big Ecommerce Recession Session on the CMO Convo PodcastIndustry & Marketplace

The Big Ecommerce Recession Session on the CMO Convo Podcast

A great conversation about the current state of ecommerce consumers and marketing.

Samir BalwaniMarch 13, 2023
How to Effect Real Growth for DTC Brands on the eCommerce Standup PodcastIndustry & Marketplace

How to Effect Real Growth for DTC Brands on the eCommerce Standup Podcast

I was invited to join Daria & Bel on the eCommerce Standup Podcast to talk about all things DTC marketing.

Samir BalwaniMarch 7, 2023
The Importance of Revenue Forecasting for Consumer BrandsBrand, Growth & Funnel Strategy

The Importance of Revenue Forecasting for Consumer Brands

Do you know how much your business will make in the next month, quarter, or year?

Samir BalwaniMarch 7, 2023
Elevate Your E-Commerce Game on The Optimized Store Owner ShowIndustry & Marketplace

Elevate Your E-Commerce Game on The Optimized Store Owner Show

Samir had a great conversation on "The Optimized Store Owner Show" with Aaron and Christian.

Samir BalwaniMarch 6, 2023
How to Improve Your E-commerce Conversion RateIndustry & Marketplace

How to Improve Your E-commerce Conversion Rate

Here are some of our favorite strategies for improving our clients’ conversion rates.

Samir BalwaniFebruary 28, 2023
How We Maintain Our Culture While Being 100% RemoteQRY News

How We Maintain Our Culture While Being 100% Remote

Here’s how we make sure our culture is continually front and center, even while remote.

Samir BalwaniFebruary 18, 2023

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