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Insights & Strategy

Sharp thinking on paid media, measurement, and the strategies behind the brands that are actually scaling. No fluff, no recycled takes.

AllBrand, Growth & Funnel StrategyChannel Strategy & TacticsIndustry & MarketplaceMeasurement & AnalyticsQRY News
Your Discounting Strategy Is Hurting Your Ecommerce BusinessIndustry & Marketplace

Your Discounting Strategy Is Hurting Your Ecommerce Business

Regular discounts can harm your business and why it might be time to rethink your sales strategy.

Samir BalwaniOctober 31, 2023
5 Essential Books for Ecommerce Marketing LeadersBrand, Growth & Funnel Strategy

5 Essential Books for Ecommerce Marketing Leaders

The right set of books can offer guidance, inspiration, and knowledge to help you navigate the complex landscape of ecommerce marketing.

Samir BalwaniOctober 17, 2023
We’re in a Moment of Evolution For The Marketing Industry on the Test. Optimize. Scale. PodcastBrand, Growth & Funnel Strategy

We’re in a Moment of Evolution For The Marketing Industry on the Test. Optimize. Scale. Podcast

I had the opportunity to chat with the brilliant Jason Fishman on the "Test. Optimize. Scale." podcast.

Samir BalwaniOctober 6, 2023
Storytelling in Fashion: Crafting a Narrative That SellsIndustry & Marketplace

Storytelling in Fashion: Crafting a Narrative That Sells

Those involved in fashion marketing understand that they must capitalize on telling their story to customers.

Samir BalwaniOctober 3, 2023
10 Classic Fashion Marketing Tactics That Still WorkIndustry & Marketplace

10 Classic Fashion Marketing Tactics That Still Work

These traditional marketing methods and digital marketing methods can be used for maximum effectiveness.

Samir BalwaniSeptember 19, 2023
Navigating Onboarding at QRY: A New Starter's ExperienceQRY News

Navigating Onboarding at QRY: A New Starter's Experience

We sat down with our most recent new starter, Charisse, to learn about her experience joining QRY.

Samir BalwaniSeptember 5, 2023
Different Way to Buy Media For Brands! on Always Off Brand PodcastBrand, Growth & Funnel Strategy

Different Way to Buy Media For Brands! on Always Off Brand Podcast

Samir had the opportunity to join Summer and Scott on the Always Off Brand podcast, and wow, it was so much fun.

Samir BalwaniAugust 31, 2023
The Dos and Don'ts of Fashion E-Commerce AdvertisingIndustry & Marketplace

The Dos and Don'ts of Fashion E-Commerce Advertising

Explore a list of dos and don'ts to keep your advertising campaigns effective and engaging.

Samir BalwaniAugust 22, 2023
How to Profitably Scale Your Media SpendBrand, Growth & Funnel Strategy

How to Profitably Scale Your Media Spend

Most brands aren’t able to achieve growth because they’re missing the tools and strategies they need to be successful. Here's what we make sure is in place before scaling our clients.

Samir BalwaniAugust 15, 2023
Brand Evolution through Paid Ads on the Brand Gravity PodcastBrand, Growth & Funnel Strategy

Brand Evolution through Paid Ads on the Brand Gravity Podcast

Samir joined Kaye Putnam on her podcast "Brand Gravity" to talk about balancing short-term gains and long-term brand growth.

Samir BalwaniAugust 14, 2023
The Power of User-Generated Content in Fashion E-Commerce AdvertisingIndustry & Marketplace

The Power of User-Generated Content in Fashion E-Commerce Advertising

UGC showcases the creativity and authenticity of real customers and helps drive engagement, brand loyalty, and, ultimately, sales. 

Samir BalwaniAugust 8, 2023
The Future of Luxury E-Commerce Advertising: Trends and PredictionsIndustry & Marketplace

The Future of Luxury E-Commerce Advertising: Trends and Predictions

Staying ahead of the curve and adapting to emerging marketing & technology trends is crucial to maintain a competitive edge. 

Samir BalwaniJuly 25, 2023

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