Full-funnel media that moves product and proves why
Most CPG brands can tell you what they spent in digital. Very few can tell you what it did at retail. We build media programs that connect brand investment to the metrics that actually matter: trial, velocity, and category share. Every dollar has a clear line to business outcomes.
Trusted by
Deep vertical expertise
We work with CPG brands across food and beverage, personal care, household, and pet care, from challenger brands building category awareness to established portfolios defending share. The common thread: every brand needs to connect what they spend in digital to what happens downstream, and most measurement setups cannot do that. We build the system that closes that gap.
How we work in cpg
Full-funnel media architecture where awareness, consideration, and conversion work as one system, so upper-funnel investment is not a leap of faith but a measurable driver of downstream results
Structured testing that isolates what is actually driving trial and repeat purchase, so you scale what works and cut what does not, with evidence, not intuition
Cross-channel measurement that connects digital investment to real-world outcomes, proving how brand spend lifts the metrics your leadership team actually reviews
Forecasting and scenario planning that shows exactly what increased investment produces, making growth budgets feel evidence-based instead of speculative
The hard problems in cpg
Connecting digital spend to real-world results
The hardest measurement problem in CPG: a digital impression today becomes a purchase next week in a store you have no data from. We use incrementality testing and media mix modeling to show what media is actually driving, not just what platforms report.
Justifying brand investment internally
CPG marketers often fight to defend brand spend against pressure to shift everything to trade and promo. We give you the proof your finance team needs: connecting awareness investment to downstream lift so the case for brand spend is built on evidence, not belief.
Scaling past high-intent demand
Search and retail media capture existing demand efficiently, but they have a ceiling. When you need to create new demand (new buyers, new occasions, new category entry points), the path forward is brand investment with measurable impact. We build that case and prove it works.
Results in cpg
Trusted by cpg leaders
QRY acts like a direct extension of our team and they truly take the time to understand our business and where they can drive the best results. They’re quick to adjust and adopt new channels and overall help us to set a high bar with our media.
We’ve found the right partner. We really value their open communication and their willingness to jump in and work with us to continually hone our strategy.
The team is incredibly knowledgeable with a vast expertise across multiple facets. I feel as though at any moment, I can pick up the phone and talk through ideas, concerns, strategies, and so forth.
“QRY is constantly developing new strategies and new ideas for how we might be able to get better performance. Even in months we’ve not been able to increase our budget, they’ve worked with us to rethink how we can best redeploy our resources in really smart ways.”
Without QRY, revenue would flatline
Of all the external partners and agencies I’ve worked with, QRY stands out as the best..
Working with the QRY team has been a game-changer for our DTC business. They think proactively about our needs and manage our entire digital media strategy, not just the tactics. It’s what sets them apart.
Let's talk about cpg
Start with a strategy conversation. We will assess your current media program and outline what growth looks like in your vertical.