Paid Media Channels

Every channel, planned as one program.

Channel-specific approach pages for each paid media surface QRY plans and buys against. Each is run with the same standard — business growth, not platform-attributed ROAS.

Talk to a Strategist How we approach paid media →

Google Ads

Search, Performance Max, Shopping, YouTube — run against new-customer acquisition and incremental contribution, not brand-keyword ROAS alone.

Meta Ads

Facebook and Instagram — prospecting and creative held to incrementality, not retargeting-led ROAS.

TikTok Ads

TikTok Ads run as a brand-and-performance channel, with creative held to a measurable test.

Microsoft Ads

Microsoft Advertising (Bing) — search inventory with a distinct audience profile, run with the same standard as Google.

CTV Advertising

Connected TV and OTT, planned and measured against business performance — geo holdouts, audience strategy, and measurable lift.

Programmatic & Display

Programmatic display and video, run with audience transparency and incrementality measurement — not just impressions delivered.

Amazon Ads

Sponsored Products, Sponsored Brands, Sponsored Display, and DSP — run as part of the broader paid program, not in marketplace isolation.

Retail Media

Walmart Connect, Target Roundel, Kroger Precision, Instacart, and the rest — planned across retailers as one program, not retailer-by-retailer in isolation.

Talk through your channel mix.

Start with a short strategy conversation. We'll assess fit and outline how your channels could be planned and measured as one program.

Talk to a Strategist See the integrated operating model →