Different Way to Buy Media For Brands! on Always Off Brand Podcast

Samir had the opportunity to join Summer and Scott on the Always Off Brand podcast, and wow, it was so much fun.

Founder & CEO · August 31, 2023

I had the opportunity to join Summer and Scott on the Always Off Brand podcast, and wow, I had so much fun. We had an amazing conversation and covered some great topics, like:

How much of the total business does ROAS impact?
How can you find your most optimal discount along with your media spend?
How do you figure out what the total cost was to get the sales?
Why lifetime value can be a trap for e-commerce brands.

Check out the entire episode here:

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Samir Balwani

Founder & CEO

Samir Balwani is the founder and CEO of QRY, a full-funnel paid media agency he started in 2017. He has 15+ years of advertising experience and previously led brand strategy and digital innovation at American Express. He writes on paid media strategy, measurement, and how agencies should operate.