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Insights & Strategy

Sharp thinking on paid media, measurement, and the strategies behind the brands that are actually scaling. No fluff, no recycled takes.

AllBrand, Growth & Funnel StrategyChannel Strategy & TacticsIndustry & MarketplaceMeasurement & AnalyticsQRY News
Navigating Onboarding at QRY: A New Starter's ExperienceQRY News

Navigating Onboarding at QRY: A New Starter's Experience

We sat down with our most recent new starter, Charisse, to learn about her experience joining QRY.

Samir BalwaniSeptember 5, 2023
Different Way to Buy Media For Brands! on Always Off Brand PodcastBrand, Growth & Funnel Strategy

Different Way to Buy Media For Brands! on Always Off Brand Podcast

Samir had the opportunity to join Summer and Scott on the Always Off Brand podcast, and wow, it was so much fun.

Samir BalwaniAugust 31, 2023
The Dos and Don'ts of Fashion E-Commerce AdvertisingIndustry & Marketplace

The Dos and Don'ts of Fashion E-Commerce Advertising

Explore a list of dos and don'ts to keep your advertising campaigns effective and engaging.

Samir BalwaniAugust 22, 2023
How to Profitably Scale Your Media SpendBrand, Growth & Funnel Strategy

How to Profitably Scale Your Media Spend

Most brands aren’t able to achieve growth because they’re missing the tools and strategies they need to be successful. Here's what we make sure is in place before scaling our clients.

Samir BalwaniAugust 15, 2023
Brand Evolution through Paid Ads on the Brand Gravity PodcastBrand, Growth & Funnel Strategy

Brand Evolution through Paid Ads on the Brand Gravity Podcast

Samir joined Kaye Putnam on her podcast "Brand Gravity" to talk about balancing short-term gains and long-term brand growth.

Samir BalwaniAugust 14, 2023
The Power of User-Generated Content in Fashion E-Commerce AdvertisingIndustry & Marketplace

The Power of User-Generated Content in Fashion E-Commerce Advertising

UGC showcases the creativity and authenticity of real customers and helps drive engagement, brand loyalty, and, ultimately, sales. 

Samir BalwaniAugust 8, 2023
The Future of Luxury E-Commerce Advertising: Trends and PredictionsIndustry & Marketplace

The Future of Luxury E-Commerce Advertising: Trends and Predictions

Staying ahead of the curve and adapting to emerging marketing & technology trends is crucial to maintain a competitive edge. 

Samir BalwaniJuly 25, 2023
5 Common Mistakes Agencies Make That Hold Back Your BrandBrand, Growth & Funnel Strategy

5 Common Mistakes Agencies Make That Hold Back Your Brand

Here are the most common and impactful issues we see and our recommendations for fixing them.

Samir BalwaniJuly 18, 2023
5 Effective Advertising Strategies for Fashion E-Commerce BrandsIndustry & Marketplace

5 Effective Advertising Strategies for Fashion E-Commerce Brands

Fashion brands can adopt these five effective advertising strategies to stay ahead.

Samir BalwaniJuly 11, 2023
Measuring the Success of Your Luxury E-Commerce Advertising CampaignsIndustry & Marketplace

Measuring the Success of Your Luxury E-Commerce Advertising Campaigns

Explore the key metrics and performance indicators (KPIs) you should be tracking to measure the success of your luxury e-commerce advertising campaigns.

Samir BalwaniJune 27, 2023
Do You Have a Learning Agenda for Your Advertising?Measurement & Analytics

Do You Have a Learning Agenda for Your Advertising?

Using a comprehensive learning agenda you can better understand what drives your brand's growth and continually iterate on what works.

Samir BalwaniJune 20, 2023
Ultimate Guide to Marketing Attribution for Paid MediaMeasurement & Analytics

Ultimate Guide to Marketing Attribution for Paid Media

Understanding and tracking the performance of your ad campaigns is essential to optimize their success.

Samir BalwaniMay 30, 2023

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