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Sharp thinking on paid media, measurement, and the strategies behind the brands that are actually scaling. No fluff, no recycled takes.

AllBrand, Growth & Funnel StrategyChannel Strategy & TacticsIndustry & MarketplaceMeasurement & AnalyticsQRY News
Marketing Mix Modeling Is Coming BackMeasurement & Analytics

Marketing Mix Modeling Is Coming Back

Measuring the impact of advertising has become more challenging, renewing interest in marketing mix modeling (MMM).

Samir BalwaniMarch 2, 2024
Why Customer Experience Matters for AdvertisingIndustry & Marketplace

Why Customer Experience Matters for Advertising

Brands need to make sure their online and direct-to-consumer experiences match or surpass those of wholesalers and retailers.

Samir BalwaniFebruary 28, 2024
The Reddit IPO for AdvertisersChannel Strategy & Tactics

The Reddit IPO for Advertisers

Reddit filed its financial prospectus ahead of its public offering; it's the first social media IPO in years.

Samir BalwaniFebruary 25, 2024
Cookie-less and Advertising's FutureMeasurement & Analytics

Cookie-less and Advertising's Future

The advertising landscape is set to transform with Google's move to eliminate third-party cookies by the end of 2024, introducing the Privacy Sandbox initiative.

Samir BalwaniFebruary 18, 2024
Shopify Editions Winter '24 for MarketersIndustry & Marketplace

Shopify Editions Winter '24 for Marketers

The most critical features for marketers from Shopify Editions Winter '24.

Samir BalwaniFebruary 7, 2024
Apple's Vision Pro and the A/R Revolution for BrandsIndustry & Marketplace

Apple's Vision Pro and the A/R Revolution for Brands

Apple's Vision Pro is revolutionizing the digital interaction landscape with its A/R capabilities, prompting brands like J.Crew and Mytheresa to develop immersive apps for a unique customer experience.

Samir BalwaniFebruary 6, 2024
2024: Embracing Brand MarketingBrand, Growth & Funnel Strategy

2024: Embracing Brand Marketing

Marketers are shifting back from an over-reliance on performance marketing and investing in brand marketing to help their brands standout in the market.

Samir BalwaniJanuary 30, 2024
Optimizing Ecommerce Ads on the Ecommerce on Tap PodcastIndustry & Marketplace

Optimizing Ecommerce Ads on the Ecommerce on Tap Podcast

Listen to our episode with Nathan Resnick where Samir talks about all things media buying.

Samir BalwaniJanuary 25, 2024
Mastering Audience Segmentation: Tailoring Your Message for Maximum ImpactBrand, Growth & Funnel Strategy

Mastering Audience Segmentation: Tailoring Your Message for Maximum Impact

Tailoring your messaging to be relevant to your audience is the difference between a mediocre marketing campaign and one that truly moves the needle.

Samir BalwaniJanuary 16, 2024
Important Ecommerce Promotional & Discount Dates for 2024Industry & Marketplace

Important Ecommerce Promotional & Discount Dates for 2024

Taking advantage of key promotion periods allows brands to maximize revenue potential without training customers to only buy when your brand is on sale.

Samir BalwaniNovember 28, 2023
Marketing for DTC Brands on The Marketing Muscle PodcastIndustry & Marketplace

Marketing for DTC Brands on The Marketing Muscle Podcast

Vicki had invited me to join her on the Marketing Muscle podcast where we talked about all things e-commerce marketing and the importance of owning a true brand.

Samir BalwaniNovember 13, 2023
Level Up Your Ecommerce Business on the Marketer of the Day PodcastIndustry & Marketplace

Level Up Your Ecommerce Business on the Marketer of the Day Podcast

Samir joined Robert Plank on the "Marketer of the Day" podcast. Listen to the episode here.

Samir BalwaniNovember 3, 2023

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