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Sharp thinking on paid media, measurement, and the strategies behind the brands that are actually scaling. No fluff, no recycled takes.

AllBrand, Growth & Funnel StrategyChannel Strategy & TacticsIndustry & MarketplaceMeasurement & AnalyticsQRY News
Leveraging Subscription Models To Scale an Ecommerce BrandIndustry & Marketplace

Leveraging Subscription Models To Scale an Ecommerce Brand

In this episode of Ecom Experiences, Samir Balwani sits down with Shelley Griffin, the Director of Ecommerce and Marketing at Caffe Vita, to talk about scaling the brand’s ecommerce platform.

Samir BalwaniJune 10, 2024
Mastering Ecommerce Strategy and Cultivating Creative ContentIndustry & Marketplace

Mastering Ecommerce Strategy and Cultivating Creative Content

In this Ecom Experiences episode, Samir Balwani sits down with Colin Nielsen, the CMO and Marketing Director at Tier 1 Concealed, to talk about marketing leadership and strategic ecommerce growth.

Samir BalwaniMay 20, 2024
Triangulation for Measuring Media ImpactMeasurement & Analytics

Triangulation for Measuring Media Impact

MMM can become a powerful addition to their media measurement stack and a point of triangulation for determining the true incrementality of their marketing investments.

Samir BalwaniMay 3, 2024
Amazon Revenue Growth: The Customer Is In ChargeIndustry & Marketplace

Amazon Revenue Growth: The Customer Is In Charge

Listen to Summer share her favorite aspect about OLLY, her daily responsibilities at the company, and how customers drive brand campaigns.

Samir BalwaniApril 22, 2024
Expanding Into International Markets: What’s Involved?Industry & Marketplace

Expanding Into International Markets: What’s Involved?

Listen to Martie talk about her journey into marketing, how NEIWAI overcomes market uncertainties, and the brand’s marketing efforts for 2024.

Samir BalwaniApril 15, 2024
Performance Marketing Led to Bad HabitsBrand, Growth & Funnel Strategy

Performance Marketing Led to Bad Habits

As performance marketing results have started to decline and measurement has become more complicated, marketers are beginning to question if it's the best investment for the long-term growth of a brand.

Samir BalwaniMarch 25, 2024
The Shift to Attention Metrics in AdvertisingMeasurement & Analytics

The Shift to Attention Metrics in Advertising

Attention metrics allow us to better understand how consumers engage with our advertising.

Samir BalwaniMarch 7, 2024
Marketing Mix Modeling Is Coming BackMeasurement & Analytics

Marketing Mix Modeling Is Coming Back

Measuring the impact of advertising has become more challenging, renewing interest in marketing mix modeling (MMM).

Samir BalwaniMarch 2, 2024
Why Customer Experience Matters for AdvertisingIndustry & Marketplace

Why Customer Experience Matters for Advertising

Brands need to make sure their online and direct-to-consumer experiences match or surpass those of wholesalers and retailers.

Samir BalwaniFebruary 28, 2024
The Reddit IPO for AdvertisersChannel Strategy & Tactics

The Reddit IPO for Advertisers

Reddit filed its financial prospectus ahead of its public offering; it's the first social media IPO in years.

Samir BalwaniFebruary 25, 2024
Cookie-less and Advertising's FutureMeasurement & Analytics

Cookie-less and Advertising's Future

The advertising landscape is set to transform with Google's move to eliminate third-party cookies by the end of 2024, introducing the Privacy Sandbox initiative.

Samir BalwaniFebruary 18, 2024
Shopify Editions Winter '24 for MarketersIndustry & Marketplace

Shopify Editions Winter '24 for Marketers

The most critical features for marketers from Shopify Editions Winter '24.

Samir BalwaniFebruary 7, 2024

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