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Sharp thinking on paid media, measurement, and the strategies behind the brands that are actually scaling. No fluff, no recycled takes.

AllBrand, Growth & Funnel StrategyChannel Strategy & TacticsIndustry & MarketplaceMeasurement & AnalyticsQRY News
Super Bowl 2025 Ad Trends: What to Expect (and How to Apply Them Without a $7M Budget)Industry & Marketplace

Super Bowl 2025 Ad Trends: What to Expect (and How to Apply Them Without a $7M Budget)

Based on early teasers, industry insights, and past years' patterns, here are the key advertising trends we anticipate and how your brand can apply them effectively.

Samir BalwaniFebruary 3, 2025
Innovative Customer Retention StrategiesIndustry & Marketplace

Innovative Customer Retention Strategies

In the latest episode of Chief Advertiser, Samir Balwani hosts Peter Klein, the Vice President of Customer Growth and Retention at Ideal Living, to discuss customer retention strategies for DTC brands.

Samir BalwaniJanuary 20, 2025
Balancing Brand and Performance Marketing in AdvertisingBrand, Growth & Funnel Strategy

Balancing Brand and Performance Marketing in Advertising

Listen to Katie share key marketing insights from her career, how she communicates marketing goals with leadership teams, and how she analyzes and integrates marketplace trends.

Samir BalwaniJanuary 6, 2025
7 Questions to Ask Before Switching Media AgenciesBrand, Growth & Funnel Strategy

7 Questions to Ask Before Switching Media Agencies

Here are seven critical questions to guide your decision-making, including insights on agency size, expertise, and their unique differentiators.

Samir BalwaniDecember 3, 2024
Mastering Growth in a Fragmented Media Landscape: Strategies for Modern MarketersBrand, Growth & Funnel Strategy

Mastering Growth in a Fragmented Media Landscape: Strategies for Modern Marketers

The task is clear but far from simple: prioritize effectively, measure holistically, and stay agile. Let’s explore strategies to navigate this complexity while staying focused on sustainable growth.

Samir BalwaniNovember 27, 2024
Moving from Tactical Marketing Spend to Strategic InvestmentBrand, Growth & Funnel Strategy

Moving from Tactical Marketing Spend to Strategic Investment

CMOs have to articulate marketing’s role as a driver of long-term value and connect their budgets to measurable financial outcomes that resonate with the CFO.

Samir BalwaniNovember 27, 2024
Mastering Paid Acquisition StrategiesBrand, Growth & Funnel Strategy

Mastering Paid Acquisition Strategies

In today’s episode of Ecom Experiences, Samir Balwani invites Kevin Shields, the Senior Growth Marketing Manager and Acquisition Lead at Atlas Coffee Club, to talk about paid acquisition strategies for growth.

Samir BalwaniNovember 18, 2024
Introducing Chief Advertiser: Your Insightful Source for Leading Advertising StrategiesQRY News

Introducing Chief Advertiser: Your Insightful Source for Leading Advertising Strategies

We’re thrilled to announce the launch of Chief Advertiser, a podcast dedicated to helping consumer brand marketers master the complexities of advertising in today’s fast-evolving landscape.

Samir BalwaniOctober 30, 2024
From Lean Budgets to Big Impact: Ecommerce Growth TacticsIndustry & Marketplace

From Lean Budgets to Big Impact: Ecommerce Growth Tactics

In today’s episode of Ecom Experiences, Samir Balwani sits down with Craig Horsley, the Director of Ecommerce Growth Strategy at Revision Skincare, to discuss evolving your brand strategy in a competitive market.

Samir BalwaniOctober 7, 2024
Managing the Highs and Lows of Building a DTC BrandIndustry & Marketplace

Managing the Highs and Lows of Building a DTC Brand

This blog discusses the ups and downs of building a DTC brand. The highs include launching products, building a strong team, and hitting key milestones, while the lows involve market shifts, financial struggles, and setbacks. Resilience, adaptability, and a strong support network are key to navigating these challenges and turning them into growth opportunities.

Samir BalwaniSeptember 17, 2024
2025 Roadmap for Luxury DTC BrandsIndustry & Marketplace

2025 Roadmap for Luxury DTC Brands

In this blog, we share key strategies for luxury DTC brands to succeed in 2025 by emphasizing community, authenticity, and value. Adapting to economic shifts and telling compelling brand stories will be crucial for standing out in a competitive landscape.

Samir BalwaniSeptember 9, 2024
QRY: Your Modern Marketing Excellence PartnerQRY News

QRY: Your Modern Marketing Excellence Partner

Discover how QRY helps brands tackle modern marketing challenges through strategic insight, omnichannel planning, performance marketing, and actionable data. Our balanced approach combines brand awareness with performance marketing to drive sustainable growth.

Samir BalwaniAugust 30, 2024

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