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Sharp thinking on paid media, measurement, and the strategies behind the brands that are actually scaling. No fluff, no recycled takes.

AllBrand, Growth & Funnel StrategyChannel Strategy & TacticsIndustry & MarketplaceMeasurement & AnalyticsQRY News
Moving from Tactical Marketing Spend to Strategic InvestmentBrand, Growth & Funnel Strategy

Moving from Tactical Marketing Spend to Strategic Investment

CMOs have to articulate marketing’s role as a driver of long-term value and connect their budgets to measurable financial outcomes that resonate with the CFO.

Samir BalwaniNovember 27, 2024
Mastering Paid Acquisition StrategiesBrand, Growth & Funnel Strategy

Mastering Paid Acquisition Strategies

In today’s episode of Ecom Experiences, Samir Balwani invites Kevin Shields, the Senior Growth Marketing Manager and Acquisition Lead at Atlas Coffee Club, to talk about paid acquisition strategies for growth.

Samir BalwaniNovember 18, 2024
Introducing Chief Advertiser: Your Insightful Source for Leading Advertising StrategiesQRY News

Introducing Chief Advertiser: Your Insightful Source for Leading Advertising Strategies

We’re thrilled to announce the launch of Chief Advertiser, a podcast dedicated to helping consumer brand marketers master the complexities of advertising in today’s fast-evolving landscape.

Samir BalwaniOctober 30, 2024
From Lean Budgets to Big Impact: Ecommerce Growth TacticsIndustry & Marketplace

From Lean Budgets to Big Impact: Ecommerce Growth Tactics

In today’s episode of Ecom Experiences, Samir Balwani sits down with Craig Horsley, the Director of Ecommerce Growth Strategy at Revision Skincare, to discuss evolving your brand strategy in a competitive market.

Samir BalwaniOctober 7, 2024
Managing the Highs and Lows of Building a DTC BrandIndustry & Marketplace

Managing the Highs and Lows of Building a DTC Brand

This blog discusses the ups and downs of building a DTC brand. The highs include launching products, building a strong team, and hitting key milestones, while the lows involve market shifts, financial struggles, and setbacks. Resilience, adaptability, and a strong support network are key to navigating these challenges and turning them into growth opportunities.

Samir BalwaniSeptember 17, 2024
2025 Roadmap for Luxury DTC BrandsIndustry & Marketplace

2025 Roadmap for Luxury DTC Brands

In this blog, we share key strategies for luxury DTC brands to succeed in 2025 by emphasizing community, authenticity, and value. Adapting to economic shifts and telling compelling brand stories will be crucial for standing out in a competitive landscape.

Samir BalwaniSeptember 9, 2024
QRY: Your Modern Marketing Excellence PartnerQRY News

QRY: Your Modern Marketing Excellence Partner

Discover how QRY helps brands tackle modern marketing challenges through strategic insight, omnichannel planning, performance marketing, and actionable data. Our balanced approach combines brand awareness with performance marketing to drive sustainable growth.

Samir BalwaniAugust 30, 2024
Wholesale to D2C: Retail's New PathIndustry & Marketplace

Wholesale to D2C: Retail's New Path

This blog post covers the shift to direct-to-consumer (D2C) models, emphasizing the need for strong customer relationships, efficient logistics, and effective marketing. Brand recognition and strategic media planning are crucial for D2C success.

Samir BalwaniAugust 13, 2024
Beyond Discounts: Sustainable Sales StrategiesIndustry & Marketplace

Beyond Discounts: Sustainable Sales Strategies

In this blog, we explore why constant discounting erodes brand value and discuss long-term strategies to drive sales sustainably. Key tactics include enhancing your value proposition, strategic media planning, optimizing performance marketing, leveraging business intelligence, and developing a comprehensive go-to-market strategy.

Samir BalwaniAugust 5, 2024
Action Plan To Boost Revenue For Your Ecom BusinessIndustry & Marketplace

Action Plan To Boost Revenue For Your Ecom Business

We've put together 9 quick tactics you can execute to rapidly drive additional revenue for your business and help you reach your targets.

Samir BalwaniJuly 26, 2024
Attention Metrics vs. Traditional Metrics: What's the Difference?Measurement & Analytics

Attention Metrics vs. Traditional Metrics: What's the Difference?

In this blog, you'll explore the shift from traditional to attention metrics, understand their importance for measuring consumer engagement, and learn how to implement them effectively in your advertising strategy.

Samir BalwaniJuly 9, 2024
The Importance of Brand Awareness for Ecommerce SuccessBrand, Growth & Funnel Strategy

The Importance of Brand Awareness for Ecommerce Success

While performance marketing plays a crucial role, building strong brand awareness forms the foundation of long-term success.

Samir BalwaniJuly 9, 2024

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