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Sharp thinking on paid media, measurement, and the strategies behind the brands that are actually scaling. No fluff, no recycled takes.

AllBrand, Growth & Funnel StrategyChannel Strategy & TacticsIndustry & MarketplaceMeasurement & AnalyticsQRY News
Why Consumer Brands Need a Full-Funnel Media AgencyBrand, Growth & Funnel Strategy

Why Consumer Brands Need a Full-Funnel Media Agency

Learn why consumer brands need a full-funnel media agency. Discover how awareness, consideration, conversion, and loyalty work together to drive growth.

Samir BalwaniSeptember 11, 2025
How to Prove the ROI of Brand Awareness to Your CFOBrand, Growth & Funnel Strategy

How to Prove the ROI of Brand Awareness to Your CFO

One of the toughest challenges for marketers is getting CFOs to see brand awareness as an investment, not an expense.

Samir BalwaniAugust 18, 2025
A Practical Framework for Smarter Media MeasurementMeasurement & Analytics

A Practical Framework for Smarter Media Measurement

Marketing measurement doesn’t have to be overwhelming. But it does have to evolve.The right measurement framework isn’t just about finding a number. It’s about creating a system that gives you visibility, flexibility, and confidence—no matter how complex your media mix gets.

Samir BalwaniMay 1, 2025
Is Your Brand Ready for MMM? Here’s How to KnowMeasurement & Analytics

Is Your Brand Ready for MMM? Here’s How to Know

Media mix modeling (MMM) has become a buzzword for marketers chasing smarter insights—but is it actually right for your brand right now?

Samir BalwaniApril 29, 2025
The Art of Managing Marketing Partners: How to Get the Most from Your AgenciesBrand, Growth & Funnel Strategy

The Art of Managing Marketing Partners: How to Get the Most from Your Agencies

The challenge isn’t just choosing the right agency but knowing how to manage the relationship effectively.

Samir BalwaniMarch 12, 2025
The Brand Awareness Challenge: Why Your Paid Ads Might Not Be Working (Yet)Brand, Growth & Funnel Strategy

The Brand Awareness Challenge: Why Your Paid Ads Might Not Be Working (Yet)

See why brand awareness is the missing piece in many performance marketing strategies and how brands can build it effectively.

Samir BalwaniMarch 11, 2025
The CMO’s Guide to Proving and Securing Marketing InvestmentBrand, Growth & Funnel Strategy

The CMO’s Guide to Proving and Securing Marketing Investment

Our step-by-step framework to shift the conversation from cost-cutting to growth acceleration

Samir BalwaniFebruary 16, 2025
Super Bowl 2025 Ad Trends: What to Expect (and How to Apply Them Without a $7M Budget)Industry & Marketplace

Super Bowl 2025 Ad Trends: What to Expect (and How to Apply Them Without a $7M Budget)

Based on early teasers, industry insights, and past years' patterns, here are the key advertising trends we anticipate and how your brand can apply them effectively.

Samir BalwaniFebruary 3, 2025
Innovative Customer Retention StrategiesIndustry & Marketplace

Innovative Customer Retention Strategies

In the latest episode of Chief Advertiser, Samir Balwani hosts Peter Klein, the Vice President of Customer Growth and Retention at Ideal Living, to discuss customer retention strategies for DTC brands.

Samir BalwaniJanuary 20, 2025
Balancing Brand and Performance Marketing in AdvertisingBrand, Growth & Funnel Strategy

Balancing Brand and Performance Marketing in Advertising

Listen to Katie share key marketing insights from her career, how she communicates marketing goals with leadership teams, and how she analyzes and integrates marketplace trends.

Samir BalwaniJanuary 6, 2025
7 Questions to Ask Before Switching Media AgenciesBrand, Growth & Funnel Strategy

7 Questions to Ask Before Switching Media Agencies

Here are seven critical questions to guide your decision-making, including insights on agency size, expertise, and their unique differentiators.

Samir BalwaniDecember 3, 2024
Mastering Growth in a Fragmented Media Landscape: Strategies for Modern MarketersBrand, Growth & Funnel Strategy

Mastering Growth in a Fragmented Media Landscape: Strategies for Modern Marketers

The task is clear but far from simple: prioritize effectively, measure holistically, and stay agile. Let’s explore strategies to navigate this complexity while staying focused on sustainable growth.

Samir BalwaniNovember 27, 2024

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