Challenge
Magnum Photos needed to craft a compelling campaign that matched and upheld the brand’s distinguished image in order to translate that legacy into profitable results.
Solution
QRY designed a robust, full-funnel paid media campaign tailored to highlight Magnum Photos’ unique value proposition. The strategy included teaser campaigns to generate buzz, a lead generation campaign to expand their existing subscriber list, paid social campaigns on Facebook and Instagram to engage a visual audience, and a paid search campaign on Google to capture existing demand.
Results
The campaign exceeded Magnum Photos’ expectations and delivered outstanding results, including:
- +101% Revenue goal achieved
- +47% Increase in ROAS
- +21% Increase in AOV
“It was great working with QRY on this project. They brought their vast expertise and organizational skills to the table, ensuring that we delivered an effective campaign for one of the company’s most important commercial events.” - Michael Sargeant, Global Director of Digital Projects and Ecommerce, Magnum Photos