Huk · ecommerce-retail
Integrating Direct Mail & Digital Marketing to Improve Huk’s Revenue by 23%
Activating a media strategy that successfully maximized the brand's direct mail catalog impact through an integrated paid media campaign.
The best part of working with the team at QRY is that they are a true business partner with a vested interest in the success of the company. They consistently come to the table with best business practices and a strategic approach to other channels of growth outside of standard media.
West Erdman
VP of eCommerce, Huk
+23%
Campaign revenue
+19%
Campaign ROAS
+20%
Conversion rate
Challenge
Launching a direct mail catalog involves significant investment, heavy resourcing, and precise execution. Huk needed to ensure its catalog would raise brand awareness and drive online sales. We presented a strategy that could maximize the catalog's impact through an integrated paid media campaign.
Solution
To meet the challenge, the QRY team:
- Collaborated with the direct mail team: We worked closely with Huk’s direct mail team to understand the target audience and creative assets.
- Pre-launch campaigns: We launched digital campaigns before the catalog drop to build anticipation and warm up the audience.
- Omnichannel experience: We created a paid media campaign that aligned with the catalog distribution audience, geography, and timing to provide consistent messaging across both physical and digital platforms.
- Data-driven optimization: We monitored performance metrics and adjusted audiences and geographies to optimize ad spend and targeting.
"I think the best part of working with the team at QRY is that they are a true business partner with a vested interest in the success of the company. They consistently come to the table with best business practices and a strategic approach to other channels of growth outside of standard media. No matter the challenge, they are more than willing to be a part of the solution with out of the box ideas outside of their defined partnership with the brand." - West Erdman, VP of eCommerce at Huk
Results
The campaign was a major success for Huk, exceeding expectations and maintaining marketing momentum throughout the season. Key results included:
- +23% Campaign Revenue
- +19% Campaign ROAS
- +20% Campaign Conversion Rate
The team is incredibly knowledgeable with a vast expertise across multiple facets. I feel as though at any moment, I can pick up the phone and talk through ideas, concerns, strategies and so forth. - West Erdman, VP of eCommerce at Huk
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