Samir Balwani

Founder & CEO

Samir Balwani is the founder and CEO of QRY, a full-funnel paid media agency he started in 2017. He has 15+ years of advertising experience and previously led brand strategy and digital innovation at American Express. He writes on paid media strategy, measurement, and how agencies should operate.

Articles by Samir Balwani

Brand, Growth & Funnel Strategy

5 Essential Books for Ecommerce Marketing Leaders

The right set of books can offer guidance, inspiration, and knowledge to help you navigate the complex landscape of ecommerce marketing.

Samir BalwaniOctober 17, 2023

Brand, Growth & Funnel Strategy

We’re in a Moment of Evolution For The Marketing Industry on the Test. Optimize. Scale. Podcast

I had the opportunity to chat with the brilliant Jason Fishman on the "Test. Optimize. Scale." podcast.

Samir BalwaniOctober 6, 2023

Industry & Marketplace

Storytelling in Fashion: Crafting a Narrative That Sells

Those involved in fashion marketing understand that they must capitalize on telling their story to customers.

Samir BalwaniOctober 3, 2023

Industry & Marketplace

10 Classic Fashion Marketing Tactics That Still Work

These traditional marketing methods and digital marketing methods can be used for maximum effectiveness.

Samir BalwaniSeptember 19, 2023

QRY News

Navigating Onboarding at QRY: A New Starter's Experience

We sat down with our most recent new starter, Charisse, to learn about her experience joining QRY.

Samir BalwaniSeptember 5, 2023

Brand, Growth & Funnel Strategy

Different Way to Buy Media For Brands! on Always Off Brand Podcast

Samir had the opportunity to join Summer and Scott on the Always Off Brand podcast, and wow, it was so much fun.

Samir BalwaniAugust 31, 2023

Industry & Marketplace

The Dos and Don'ts of Fashion E-Commerce Advertising

Explore a list of dos and don'ts to keep your advertising campaigns effective and engaging.

Samir BalwaniAugust 22, 2023

Brand, Growth & Funnel Strategy

How to Profitably Scale Your Media Spend

Most brands aren’t able to achieve growth because they’re missing the tools and strategies they need to be successful. Here's what we make sure is in place before scaling our clients.

Samir BalwaniAugust 15, 2023

Brand, Growth & Funnel Strategy

Brand Evolution through Paid Ads on the Brand Gravity Podcast

Samir joined Kaye Putnam on her podcast "Brand Gravity" to talk about balancing short-term gains and long-term brand growth.

Samir BalwaniAugust 14, 2023

Industry & Marketplace

The Power of User-Generated Content in Fashion E-Commerce Advertising

UGC showcases the creativity and authenticity of real customers and helps drive engagement, brand loyalty, and, ultimately, sales.

Samir BalwaniAugust 8, 2023

Industry & Marketplace

The Future of Luxury E-Commerce Advertising: Trends and Predictions

Staying ahead of the curve and adapting to emerging marketing & technology trends is crucial to maintain a competitive edge.

Samir BalwaniJuly 25, 2023

Brand, Growth & Funnel Strategy

5 Common Mistakes Agencies Make That Hold Back Your Brand

Here are the most common and impactful issues we see and our recommendations for fixing them.

Samir BalwaniJuly 18, 2023

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