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Samir Balwani

Samir Balwani

Founder & CEO

Samir Balwani is the founder and CEO of QRY, a full-funnel paid media agency he started in 2017. He has 15+ years of advertising experience and previously led brand strategy and digital innovation at American Express. He writes on paid media strategy, measurement, and how agencies should operate.

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Articles by Samir Balwani

Beyond Discounts: Sustainable Sales StrategiesIndustry & Marketplace

Beyond Discounts: Sustainable Sales Strategies

In this blog, we explore why constant discounting erodes brand value and discuss long-term strategies to drive sales sustainably. Key tactics include enhancing your value proposition, strategic media planning, optimizing performance marketing, leveraging business intelligence, and developing a comprehensive go-to-market strategy.

Samir BalwaniAugust 5, 2024
Action Plan To Boost Revenue For Your Ecom BusinessIndustry & Marketplace

Action Plan To Boost Revenue For Your Ecom Business

We've put together 9 quick tactics you can execute to rapidly drive additional revenue for your business and help you reach your targets.

Samir BalwaniJuly 26, 2024
Attention Metrics vs. Traditional Metrics: What's the Difference?Measurement & Analytics

Attention Metrics vs. Traditional Metrics: What's the Difference?

In this blog, you'll explore the shift from traditional to attention metrics, understand their importance for measuring consumer engagement, and learn how to implement them effectively in your advertising strategy.

Samir BalwaniJuly 9, 2024
The Importance of Brand Awareness for Ecommerce SuccessBrand, Growth & Funnel Strategy

The Importance of Brand Awareness for Ecommerce Success

While performance marketing plays a crucial role, building strong brand awareness forms the foundation of long-term success.

Samir BalwaniJuly 9, 2024
Leveraging Subscription Models To Scale an Ecommerce BrandIndustry & Marketplace

Leveraging Subscription Models To Scale an Ecommerce Brand

In this episode of Ecom Experiences, Samir Balwani sits down with Shelley Griffin, the Director of Ecommerce and Marketing at Caffe Vita, to talk about scaling the brand’s ecommerce platform.

Samir BalwaniJune 10, 2024
Mastering Ecommerce Strategy and Cultivating Creative ContentIndustry & Marketplace

Mastering Ecommerce Strategy and Cultivating Creative Content

In this Ecom Experiences episode, Samir Balwani sits down with Colin Nielsen, the CMO and Marketing Director at Tier 1 Concealed, to talk about marketing leadership and strategic ecommerce growth.

Samir BalwaniMay 20, 2024
Triangulation for Measuring Media ImpactMeasurement & Analytics

Triangulation for Measuring Media Impact

MMM can become a powerful addition to their media measurement stack and a point of triangulation for determining the true incrementality of their marketing investments.

Samir BalwaniMay 3, 2024
Amazon Revenue Growth: The Customer Is In ChargeIndustry & Marketplace

Amazon Revenue Growth: The Customer Is In Charge

Listen to Summer share her favorite aspect about OLLY, her daily responsibilities at the company, and how customers drive brand campaigns.

Samir BalwaniApril 22, 2024
Expanding Into International Markets: What’s Involved?Industry & Marketplace

Expanding Into International Markets: What’s Involved?

Listen to Martie talk about her journey into marketing, how NEIWAI overcomes market uncertainties, and the brand’s marketing efforts for 2024.

Samir BalwaniApril 15, 2024
Performance Marketing Led to Bad HabitsBrand, Growth & Funnel Strategy

Performance Marketing Led to Bad Habits

As performance marketing results have started to decline and measurement has become more complicated, marketers are beginning to question if it's the best investment for the long-term growth of a brand.

Samir BalwaniMarch 25, 2024
The Shift to Attention Metrics in AdvertisingMeasurement & Analytics

The Shift to Attention Metrics in Advertising

Attention metrics allow us to better understand how consumers engage with our advertising.

Samir BalwaniMarch 7, 2024
Marketing Mix Modeling Is Coming BackMeasurement & Analytics

Marketing Mix Modeling Is Coming Back

Measuring the impact of advertising has become more challenging, renewing interest in marketing mix modeling (MMM).

Samir BalwaniMarch 2, 2024

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