Expanding Into International Markets: What’s Involved?
Listen to Martie talk about her journey into marketing, how NEIWAI overcomes market uncertainties, and the brand’s marketing efforts for 2024.
Martie Kuzzy is the Growth Marketing Director at NEIWAI, a DTC brand selling underwear, loungewear, and activewear. As a seasoned marketer, she was a Performance Marketing Manager and the Director of Growth Marketing at Andie, where she executed multichannel customer acquisition and pioneered emerging marketing channels. Martie is also a registered yoga teacher.
Here’s a glimpse of what you’ll learn:
- Martie Kuzzy talks about NEIWAI and her role at the brand
- Martie’s unlikely journey in marketing
- How NEIWAI overcomes market uncertainties
- Defining your core customer by building personas
- Offline events and partnerships: NEIWAI’s market expansion efforts
- Sales data considerations for 2024
In this episode…
If you’re considering expanding into new markets, you must reposition your brand to attract new customers. So what’s involved in this process, and how can you develop new brand recognition?
Creative marketer Martie Kuzzy is spearheading an undergarment brand’s expansion into the US through partnerships, events, and brand-building campaigns. She maintains that your brand identity should be unique to each market to reflect diverse customer bases. When defining your target customer for a new market, build an ideal persona based on your highest-selling product before introducing that consumer to similar products, building trust and brand loyalty. You can then analyze sales data to refine your targeting approach.
In this episode of Ecom Experiences, join Samir Balwani as he welcomes Martie Kuzzy, the Growth Marketing Director at NEIWAI, who shares how she’s leading her brand into new markets. Martie talks about her journey into marketing, how NEIWAI overcomes market uncertainties, and the brand’s marketing efforts for 2024.
Where to listen:
Resources mentioned in this episode:
- Samir Balwani on LinkedIn
- QRY
- Martie Kuzzy on LinkedIn | Instagram
- NEIWAI
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Founder & CEO
Samir Balwani is the founder and CEO of QRY, a full-funnel paid media agency he started in 2017. He has 15+ years of advertising experience and previously led brand strategy and digital innovation at American Express. He writes on paid media strategy, measurement, and how agencies should operate.
