Amazon Revenue Growth: The Customer Is In Charge
Listen to Summer share her favorite aspect about OLLY, her daily responsibilities at the company, and how customers drive brand campaigns.
Summer Jubelirer is the Amazon Manager at OLLY, a vitamin and supplement company. As a seasoned e-commerce executive, she has spent the past 10 years in the space, from pioneering digital platforms to facilitating brand and agency growth. Summer is also the co-host of the Always Off Brand podcast, where she interviews leaders from various industries and shares the latest trends in the e-commerce space.
Here’s a glimpse of what you’ll learn:
- How Summer Jubelirer joined OLLY — and what she loves about the brand
- Summer walks through her day-to-day responsibilities at OLLY
- The fundamentals of revenue growth on Amazon: experimenting with new ideas
- Why the customer should drive brand campaigns
- Remaining agile to navigate Amazon’s turbulent landscape
- How to strategize campaigns on Amazon
In this episode…
Amazon’s landscape is constantly shifting, and traditional ad campaigns are no longer sufficient enough to drive revenue. How can you ensure consistent revenue growth on the platform?
eCommerce specialist Summer Jubelirer drives channel growth on Amazon, so she recognizes the importance of maintaining agility to pivot during unforeseen challenges. Since the platform is unpredictable, Summer recommends planning campaigns in advance to forecast trends and adjust accordingly. Amazon’s variability also provides an opportunity to test new ideas. No matter how you navigate the landscape to propel growth, integrating your ideal customer’s preferences and needs into campaigns is integral, and demonstrating your brand’s stance on core issues drives trust and connection.
In this episode of Ecom Experiences, Samir Balwani speaks with Summer Jubelirer, OLLY’s Amazon Manager, about revenue growth on Amazon. Summer shares her favorite aspect about OLLY, her daily responsibilities at the company, and how customers drive brand campaigns.
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