Samir Balwani

Founder & CEO

Samir Balwani is the founder and CEO of QRY, a full-funnel paid media agency he started in 2017. He has 15+ years of advertising experience and previously led brand strategy and digital innovation at American Express. He writes on paid media strategy, measurement, and how agencies should operate.

Articles by Samir Balwani

Measurement & Analytics

Important Ad Metrics on the E-commerce Secrets to Scale Podcast

Samir joined Tanner from the E-commerce Secrets to Scale podcast to talk about key e-commerce metrics you should track for your online store.

Samir BalwaniNovember 29, 2022

Industry & Marketplace

21 Ecommerce & Marketing Resources You Need to Follow

Staying on top of it all can be daunting. This is why we turn to these resources to keep us informed.

Samir BalwaniNovember 18, 2022

Industry & Marketplace

Stages of Advertising on the E-commerce Revolution podcast

Listen to our interview on The E-Commerce Revolution, where we talked about the five stages of e-commerce advertising.

Samir BalwaniNovember 17, 2022

Industry & Marketplace

Ecommerce Media Buying Strategies on the Digital Slice podcast

Samir had the opportunity to sit with Brad Friedman and discuss media buying strategies for growing e-commerce brands.

Samir BalwaniNovember 11, 2022

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