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Samir Balwani

Samir Balwani

Founder & CEO

Samir Balwani is the founder and CEO of QRY, a full-funnel paid media agency he started in 2017. He has 15+ years of advertising experience and previously led brand strategy and digital innovation at American Express. He writes on paid media strategy, measurement, and how agencies should operate.

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Articles by Samir Balwani

The Importance of Revenue Forecasting for Consumer BrandsBrand, Growth & Funnel Strategy

The Importance of Revenue Forecasting for Consumer Brands

Do you know how much your business will make in the next month, quarter, or year?

Samir BalwaniMarch 7, 2023
Elevate Your E-Commerce Game on The Optimized Store Owner ShowIndustry & Marketplace

Elevate Your E-Commerce Game on The Optimized Store Owner Show

Samir had a great conversation on "The Optimized Store Owner Show" with Aaron and Christian.

Samir BalwaniMarch 6, 2023
How to Improve Your E-commerce Conversion RateIndustry & Marketplace

How to Improve Your E-commerce Conversion Rate

Here are some of our favorite strategies for improving our clients’ conversion rates.

Samir BalwaniFebruary 28, 2023
How We Maintain Our Culture While Being 100% RemoteQRY News

How We Maintain Our Culture While Being 100% Remote

Here’s how we make sure our culture is continually front and center, even while remote.

Samir BalwaniFebruary 18, 2023
How to Increase Your Average Order Value (AOV)Industry & Marketplace

How to Increase Your Average Order Value (AOV)

Here are some ideas on how you could improve your AOV.

Samir BalwaniFebruary 14, 2023
The Master of D2C Digital Marketing on the Fashioncast PodcastIndustry & Marketplace

The Master of D2C Digital Marketing on the Fashioncast Podcast

I was so excited to be invited to the Fashioncast Podcast.

Samir BalwaniFebruary 14, 2023
The Five Stages of DTC & Ecommerce AdvertisingIndustry & Marketplace

The Five Stages of DTC & Ecommerce Advertising

When brands are scaling their advertising, they go through five stages of growth.

Samir BalwaniJanuary 31, 2023
How to Develop and Scale an Advertising Program on the Digital Velocity PodcastBrand, Growth & Funnel Strategy

How to Develop and Scale an Advertising Program on the Digital Velocity Podcast

We talked about the five stages of growth that brands work through as they develop and scale advertising programs.

Samir BalwaniDecember 15, 2022
5 Messaging Hooks for More Effective AdsBrand, Growth & Funnel Strategy

5 Messaging Hooks for More Effective Ads

Understanding which creative hooks are most effective for your consumers can be the most important insight for your media campaigns.

Samir BalwaniDecember 13, 2022
9 Ecommerce Technologies You Should Consider for 2023Industry & Marketplace

9 Ecommerce Technologies You Should Consider for 2023

We recommend you explore these technologies to see if they could fit. 

Samir BalwaniDecember 6, 2022
Important Ad Metrics on the E-commerce Secrets to Scale PodcastMeasurement & Analytics

Important Ad Metrics on the E-commerce Secrets to Scale Podcast

Samir joined Tanner from the E-commerce Secrets to Scale podcast to talk about key e-commerce metrics you should track for your online store.

Samir BalwaniNovember 29, 2022
21 Ecommerce & Marketing Resources You Need to FollowIndustry & Marketplace

21 Ecommerce & Marketing Resources You Need to Follow

Staying on top of it all can be daunting. This is why we turn to these resources to keep us informed.

Samir BalwaniNovember 18, 2022

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