Important Ad Metrics on the E-commerce Secrets to Scale Podcast
Samir joined Tanner from the E-commerce Secrets to Scale podcast to talk about key e-commerce metrics you should track for your online store.

Samir joined Tanner from the E-commerce Secrets to Scale podcast to talk about key e-commerce metrics you should track for your online store.
In this episode, we talk about the following:
- Different important advertising KPIs
- Which KPIs matter and which don't
- How you should track key metrics
Listen to the episode
You can listen to the full podcast here.

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Founder & CEO
Samir Balwani is the founder and CEO of QRY, a full-funnel paid media agency he started in 2017. He has 15+ years of advertising experience and previously led brand strategy and digital innovation at American Express. He writes on paid media strategy, measurement, and how agencies should operate.


