QRY Media Assessment
One of four areas is holding the others back. This tells you which.
A free self-assessment for marketing leaders who run brand and performance media.
Twenty questions plus three about you. About six minutes. Your score is free; the full report takes an email.
What it measures
Four areas. Five questions each.
Brand and performance connection
Whether brand spend is planned, protected and measured as the thing that makes performance cheaper.
Measurement and the attribution gap
Whether you run media on a number finance believes, and whether lift tests and branded search close the gap the platforms leave.
Media mix
Whether channels are chosen, tested and benchmarked on evidence, with upper funnel in the same plan.
Operations
Who owns the business outcome, how partners are organised, and whether creative and optimisation run on a cadence with written rules.
What you get at the end
A score, a verdict, and three things to fix first.
Your score out of 100, your band, and the one area furthest behind.
Scores for all four areas and a 20-question breakdown: where each point went and the next level up for every answer.
The verdict for your band, three things to fix first with why each comes first, and a 90-day sequence. Printable.
Answer as you would to a peer who already knows the business. A generous self-rating produces a useless report.
It is written for the person who owns the media budget. Agency and vendor respondents should answer for one client.
Who is asking
A shortened version of the audit we run with clients.
QRY plans and runs brand and performance media as one system for ecommerce and CPG, pharma and consumer health, and finance brands. This assessment is a cut-down version of the Media Architecture Audit we run at the start of every engagement: the same four areas and the same questions, without the data pull. It will not tell you everything. It will tell you where to look first.
See the full audit on the strategy call pageTrusted by brands that take growth seriously
Questions
Before you start
What does it measure?
Four areas: how brand and performance connect, whether your measurement closes the attribution gap, whether your media mix moves on evidence, and whether the operation runs on a cadence with written rules. Five questions each.
How does the scoring work?
Each answer scores zero to three. Every area becomes a percentage, your overall score is the mean of the four, and that places you in one of four bands: Harvesting, Siloed, Connected or Compounding.
Do I need to give an email?
Not for your score. You see your overall score, your band and the area furthest behind before any form. The full report, with area scores, the 20-question breakdown, your verdict, three fixes and the 90-day sequence, opens when you enter your name and email. Raw answers stay in this tab and disappear when you close it; only your score, band and budget tier reach our analytics.
How long does it take?
About six minutes. Twenty-three questions in five short steps, one screen per area.
Start with the score.
Your score is free. The full report takes your email, and there is no sequence behind it.