Guide
The attribution model your CFO won't argue with.
For CMOs, marketing leaders, and the CFOs who keep asking.
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Most attribution writing is encyclopedic. This one isn't. It's the version we wish someone had handed us — the one that gets you to a defensible answer in the time it takes to read a long email. A practical guide for modern CMOs: the right model at the right cadence, and the only number that calls the meeting.
What you'll learn
- The real attribution problem isn't math — why the 'perfect model' debate is a distraction
- A working definition you can defend — cause vs. credit, and what each is worth
- The four tools that actually matter — what each is good for, what each lies about
- Match the model to the cadence — the QRY framework for daily, monthly, and quarterly decisions
- Triangulation in practice — what to do when models disagree
- The P&L is the arbiter — the only number that ends the argument
- A 30-day plan to get unstuck
Get the free guide
Enter your email and it's yours — free, instantly.