The What and the Why: Pairing Platform Data with Customer Voice to Unlock Growth
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About This Event
Meta and Google can tell you what converted. Your customers tell you why. Fairing and QRY break down how to capture customer voice at scale, translate it into paid media decisions, and close the gap between platform signal and purchase intent.
Meta and Google can tell you what converted. Your customers tell you why. The brands pulling ahead right now aren't picking one — they're running on both layers at once.
In this session, Fairing and QRY break down how to capture customer voice at scale, translate it into paid media decisions, and close the gap between platform signal and purchase intent. Whether you're running a lean in-house team or scaling spend past $1M/month, you'll leave with a concrete framework for operationalizing the "why" behind every conversion.
You'll walk away with:
- The post-purchase questions actually worth asking (and the ones to kill)
- How to feed zero-party data into Meta and Google creative + audience strategy
- A real example of a brand using this stack to unlock spend
- A playbook for making customer voice a permanent input to your media team
Agenda — 60 minutes | May 20, 11:00 AM EST
11:00 – 11:05 | Welcome & Framing
Intros, housekeeping, and the setup: why attribution in 2026 feels broken when you're only looking at one side of the equation.
11:05 – 11:22 | Fairing: The Customer Voice Layer (~17 min)
- The gap platform data can't close
- Post-purchase surveys as zero-party data infrastructure
- What to ask, when to ask, how to avoid survey fatigue
- What "good" voice data actually looks like coming out the other side
11:22 – 11:40 | QRY: Translating Voice Into Media Strategy (~18 min)
- Feeding customer voice into creative briefs (and why most briefs skip this)
- Building audiences around "why they bought," not just "who they are"
- Using survey data to make channel mix + budget allocation decisions
- The mistakes paid teams make when they ignore the voice layer
- How we structure this inside a full-funnel program at QRY
11:40 – 11:50 | Joint Walkthrough: A Brand Doing It Right (10 min)
Live walk-through of a Fairing + QRY client. Survey insight → creative concept → campaign result. What actually changed when customer voice entered the media workflow.
11:50 – 12:00 | Q&A + Close (10 min)
Live audience questions, final takeaways, and where to go next.
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