Meta and Google can tell you what converted. Your customers tell you why. Fairing and QRY break down how to capture customer voice at scale, translate it into paid media decisions, and close the gap between platform signal and purchase intent.
Meta and Google can tell you what converted. Your customers tell you why. The brands pulling ahead right now aren't picking one — they're running on both layers at once.
In this session, Fairing and QRY break down how to capture customer voice at scale, translate it into paid media decisions, and close the gap between platform signal and purchase intent. Whether you're running a lean in-house team or scaling spend past $1M/month, you'll leave with a concrete framework for operationalizing the "why" behind every conversion.
Intros, housekeeping, and the setup: why attribution in 2026 feels broken when you're only looking at one side of the equation.
Live walk-through of a Fairing + QRY client. Survey insight → creative concept → campaign result. What actually changed when customer voice entered the media workflow.
Live audience questions, final takeaways, and where to go next.
The same thinking that drives our events drives our client work. Let's talk about your paid media.