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WebinarPast Event
The 8-Figure Growth Engine: Scaling Paid Media with True Incrementality
April 30, 202610:00 AM - 11:00 AM ETVirtual
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About This Event
The tactics that got your brand from $1M to $5M won't get you to $10M+. In this 60-minute session, QRY's Samir Balwani and WorkMagic's James Gerber walk through what actually scales past the eight-figure threshold — and why your platform-reported ROAS is probably lying to you.
The tactics that got your brand from $1M to $5M won't get you to $10M+. In this 60-minute session, QRY's Samir Balwani and WorkMagic's James Gerber walk through what actually scales past the eight-figure threshold — and why your platform-reported ROAS is probably lying to you.
What you'll learn:
→ Why Meta, Google, and TikTok attribution breaks down at scale (and what to use instead)
→ How to build a full-funnel media architecture that balances brand awareness with performance — turning raw attention into predictable revenue
→ The Five Stages of E-commerce Advertising and how to diagnose where your brand actually sits
→ True incrementality testing vs. outdated multi-touch attribution — and why correlation isn't causality
→ The Halo Effect: measuring how upper-funnel channels (TikTok, CTV) drive bottom-funnel sales on Amazon and branded search
→ How AI-powered media mix modeling tells you where the next dollar should go
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