Signal to Spend: Turning Customer Intelligence into Paid Performance
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About This Event
A 45-minute working session with Outer Signal and QRY on connecting identity-resolved customer intelligence to a full-funnel paid media engine — audience construction, creative, and budget decisions driven by real-buyer data.
Most DTC brands have more customer data than their paid media playbook is using. The buyers with audiences. The repeat customers with 10x LTV. The creators who already paid full price. They're sitting in your Shopify store — and most ad accounts will never know they exist.
On June 11, Outer Signal and QRY are sitting down for a 45-minute working session on what changes when you connect identity-resolved customer intelligence to a full-funnel paid media engine.
Here's the format:
- 15 min · Outer Signal: what customer intelligence actually looks like in 2026, and the signal types most brands ignore.
- 15 min · QRY: the Signal-to-Spend framework — audience construction, creative, and budget decisions driven by real-buyer data.
- 15 min · Live Q&A with both speakers.
If you run paid media for a DTC brand, this is the room you want to be in.
Want strategy like this for your brand?
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