Guide
Cut your monthly marketing review from 70 metrics to 7.
For CMOs and the agencies who sit across from them.
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Thirty rows of platform ROAS. Six funnels. Twelve creative tests. The review ends without a decision because the dashboard never asked for one. Every metric on a monthly review should pass two tests: does this number move a decision this month, and can the CMO defend it to a CFO without translation? By that filter, most monthly reviews need seven numbers — not seventy.
What you'll learn
- Why most monthly reviews report too many metrics — and what to cut
- The two-test filter that earns every number its place at the top of the deck
- The seven numbers we put at the top of every monthly review
- Each metric's definition, calculation, and what to do when it moves
- Why operational metrics belong to the working team, not the executive meeting
- Why a short list forces a story; a long list buries one
- How the seven metrics travel into a finance review intact
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Enter your email and it's yours — free, instantly.