Stop Bleeding Revenue by Syncing Your Product Catalog with Your Ad Strategy
Featuring insights from Kareem Elgendy, CEO of Veiled — an 8-figure DTC brand with 70%+ YoY growth
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Your ads aren't the problem. Your catalog is. Stockouts cost retailers nearly $984 billion globally per year, and 69% of shoppers leave after encountering one. But most marketing teams don't even know their best sellers are out of stock until ROAS craters and everyone starts blaming creatives.
This playbook — built from the Chief Advertiser Podcast conversation between Samir Balwani and Kareem Elgendy (CEO, Veiled) — gives you the exact system to diagnose performance dips, forecast inventory demand, build data-driven purchase orders, and scale ad spend based on inventory health. Veiled has not had a single unexplained performance dip in over two years using this framework.
What you'll learn
- The Hat Store Framework — a mental model for product-market-traffic fit that makes your catalog blind spot visible
- A 5-step diagnostic decision tree for performance dips — isolate whether the problem is media, catalog, or market
- The Units-Per-Day-In-Stock method — the single metric that changes how you forecast demand and build purchase orders
- A multi-ratio framework for data-driven POs — style, color, and size ratios that drive 60-70%+ improvement in ad ROI
- The Traffic Throttle Strategy — scale spend down when inventory is low, scale aggressively when it's strong
- A 4-layer performance dashboard — top-line health, traffic vs. conversion, media diagnostics, and catalog health
- A 3-week implementation checklist — start connecting merchandising to marketing performance this week
Get the free playbook
Enter your email and it's yours — free, instantly.