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WebinarUpcoming
How Huk Turned Connected TV Into a Measurable Growth
July 29, 202611:00 AM - 12:00 PM ETVirtual
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Connected TV is the channel most performance marketers want to scale — and the one they're most afraid to, because it's hard to prove it actually drove revenue. In this session, the team behind Huk's growth breaks down how the performance fishing brand turned CTV from an unmeasurable "brand" line item into a accountable, full-funnel growth channel.
QRY (strategy and media), MNTN (Performance TV) and Northbeam (attribution and incrementality) each walk through their piece of the program — how the campaign was built and bought, how the creative was tuned for the big screen, and most importantly, how they measured incremental revenue and the halo effect on search and social. You'll leave with a repeatable framework for running CTV as a performance channel, not a leap of faith.
What you'll learn:
- How to structure a CTV program that's built to be measured from day one
- The attribution and incrementality approach that proves whether TV spend is actually working
- How CTV lifts your lower-funnel channels — and how to read that halo in your data
- What to do differently if you're a seasonal, lifestyle, or outdoor DTC brand
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