Ecommerce marketing insights & analysis
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Preparing for the Growth Marketing Landscape in 2024
On today’s episode of Ecom Experiences, Samir Balwani welcomes his first guest, Cameron Aroz, the Director of Growth at Fellow, for a discussion about growth marketing. Cameron talks about how he prioritizes growth initiatives, how new marketing directors can prepare for the 2024 landscape, and generative AI’s potential and limitations in creative campaigns.
January 2024 Data Trends & Insights
With our distinct data set, we have the capability to observe and analyze trends in KPIs for rapidly growing lifestyle e-commerce brands. In January, our efforts yielded notable efficiency gains across various key metrics. There was a significant 26% decline in...
Media Buying Strategies for Increased ROAS and Growth
Join Samir Balwani for the very first episode of Ecom Experiences as Chad Franzen of Rise25 interviews him about his media buying expertise. Samir shares his early victories as an entrepreneur, how he developed a niche for QRY, and the ideal audiences for the podcast.
Optimizing Ecommerce Ads on the Ecommerce on Tap Podcast
I had the opportunity to join Nathan on the "Ecommerce on Tap" podcast. We had a great conversation and talked about all things media buying. Check out the full episode...
Mastering Audience Segmentation: Tailoring Your Message for Maximum Impact
Tailoring your messaging to be relevant to your audience is the difference between a mediocre marketing campaign and one that truly moves the needle. The best brands know that detailed and sophisticated audience data and segmentation are key to success. The Basics...
December 2023 Data Trends & Insights
With our distinct data set, we have the capability to observe and analyze trends in KPIs for rapidly growing lifestyle e-commerce brands. As anticipated, December witnessed a decline in CPMs, CPCs, and overall costs, largely stemming from the reduction in overall...
November 2023 Data Trends & Insights
With our distinct data set, we have the capability to observe and analyze trends in KPIs for rapidly growing lifestyle e-commerce brands. Want this data sooner? Sign up for our newsletter here. As expected, in November, there was a surge in CPMs, CPCs, and overall...
Important Ecommerce Promotional & Discount Dates for 2024
Brands that regularly grow, understand how to maximize their discount campaigns to reach and engage the most consumers. Taking advantage of key promotion periods allows brands to maximize revenue potential without training customers to only buy when your brand is...
Introducing Ecom Experiences: Your Essential E-commerce Podcast
The e-commerce industry is constantly evolving, with new challenges and opportunities emerging every day. Having a reliable source of insights, strategies, and inspiration is crucial for success. That's why we're launching the "Ecom Experiences" podcast to help...
October 2023 Data Trends & Insights
With our distinct data set, we have the capability to observe and analyze trends in KPIs for rapidly growing lifestyle e-commerce brands. Want this data sooner? Sign up for our newsletter here. In October, CPMs experienced a significant 12% decrease, and CPCs...
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