I had the opportunity to join Nathan on the “Ecommerce on Tap” podcast. We had a great conversation and talked about all things media buying.
Check out the full episode here
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On today’s episode of Ecom Experiences, Samir Balwani welcomes his first guest, Cameron Aroz, the Director of Growth at Fellow, for a discussion about growth marketing. Cameron talks about how he prioritizes growth initiatives, how new marketing directors can prepare for the 2024 landscape, and generative AI’s potential and limitations in creative campaigns.
With our distinct data set, we have the capability to observe and analyze trends in KPIs for rapidly growing lifestyle e-commerce brands. In January, our efforts yielded notable efficiency gains across various key metrics. There was a significant 26% decline in CPM,...
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