Samir Balwani

Preparing for the Growth Marketing Landscape in 2024

On today’s episode of Ecom Experiences, Samir Balwani welcomes his first guest, Cameron Aroz, the Director of Growth at Fellow, for a discussion about growth marketing. Cameron talks about how he prioritizes growth initiatives, how new marketing directors can prepare for the 2024 landscape, and generative AI’s potential and limitations in creative campaigns.

Cameron Aroz

October 2023 Data Trends & Insights

With our distinct data set, we have the capability to observe and analyze trends in KPIs for rapidly growing lifestyle e-commerce brands. Want this data sooner? Sign up for our newsletter here.  In October, CPMs experienced a significant 12% decrease, and CPCs...