Ecommerce marketing insights & analysis
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October 2023 Data Trends & Insights
With our distinct data set, we have the capability to observe and analyze trends in KPIs for rapidly growing lifestyle e-commerce brands. Want this data sooner? Sign up for our newsletter here. In October, CPMs experienced a significant 12% decrease, and CPCs...
Marketing for DTC Brands on The Marketing Muscle Podcast
Vicki had invited me to join her on the Marketing Muscle podcast. We had an amazing conversation about all things e-commerce marketing and the importance of owning a true brand. Check it out...
Level Up Your Ecommerce Business on the Marketer of the Day Podcast
I was so excited to be invited to join Robert Plank on the "Marketer of the Day" podcast. It was an awesome conversation, and we got to talk about ecommerce growth strategies, mistakes you should avoid, and the importance of building a community around your brand....
Your Discounting Strategy Is Hurting Your Ecommerce Business
Discounting has become a go-to strategy for boosting e-commerce revenue. You’ll see it regularly - 30% off, 50% off, buy one get one, friends & family sale, or gift with purchase. While it comes in many forms, it’s all still a discount. While going on sale can...
5 Essential Books for Ecommerce Marketing Leaders
The most effective marketing leaders keep pace with the latest marketing tactics and have a holistic understanding of various facets of business - from startup methodologies to financial management. That's why we've compiled a list of our favorite books for...
We’re in a Moment of Evolution For The Marketing Industry on the Test. Optimize. Scale. Podcast
I had the opportunity to chat with the brilliant Jason Fishman on the "Test. Optimize. Scale." podcast. It was a great conversation where we spoke about all things DTC marketing. Check out the podcast...
Storytelling in Fashion: Crafting a Narrative That Sells
A piece of clothing is never just a simple garment. If there weren't some kind of emotional bond between the individual purchasing a piece of clothing and the item itself, then all clothing would be the same. We all know that isn't true. We have favorite outfits...
10 Classic Fashion Marketing Tactics That Still Work
Marketing has changed a lot since the evolution of the internet. Given that people now spend a lot of time browsing through the internet or referring to it in case they want to find out something, digital advertising has become very popular. And many people even...
Navigating Onboarding at QRY: A New Starter’s Experience
We sat down with our most recent new starter, Charisse, to learn about her experience joining QRY. Charisse has been with QRY for about three months and works as an Account Manager developing long-term strategic plans and driving client success for many ecommerce...
Different Way to Buy Media For Brands! on Always Off Brand Podcast
I had the opportunity to join Summer and Scott on the Always Off Brand podcast, and wow, I had so much fun. We had an amazing conversation and covered some great topics, like: How much of the total business does ROAS impact? How can you find your most optimal...
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