With our distinct data set, we have the capability to observe and analyze trends in KPIs for rapidly growing lifestyle e-commerce brands.

As anticipated, December witnessed a decline in CPMs, CPCs, and overall costs, largely stemming from the reduction in overall traffic following the immensely successful Cyber 5 sales period. Surprisingly, CTR experienced a 7% MoM increase. This rise can be attributed to a heightened intent to purchase among consumers, who exhibited a greater likelihood of knowing exactly what they were shopping for during this period.

MoM, there was a 25% reduction in costs, a 22% decrease in CPC, and a notable 16% decline in CPMs. Despite the increase in CTR, CVR experienced a significant 26% decrease. These fluctuations were expected, especially as we approached the holiday season. Notably, consumer spending began to decline from December 16th onward, contributing to the mix of increases and decreases in our performance metrics.

What’s Next? 

The New Year. 

Having ended 2023 with a bang, we are now fully immersed in the New Year. We continue to revise our 2024 strategic plans and anticipate upcoming market trends. 

By staying adaptable to market changes, your e-commerce business can position itself for success in the New Year. Regularly reassess and refine your strategies based on performance metrics and customer trend data to stay ahead in the ever-changing market.