With our distinct data set, we have the capability to observe and analyze trends in KPIs for rapidly growing lifestyle e-commerce brands.
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In October, CPMs experienced a significant 12% decrease, and CPCs saw an impressive 21% reduction month-over-month, suggesting that our advertising spend is being used more efficiently, resulting in a higher return on investment.
CTR experienced a noteworthy 11% increase, indicating that a larger portion of our audience who viewed our ads took the desired action and clicked through.
Despite the rise in CTR, we observed a 27% decrease in CVR, suggesting that while more users are engaging with our content, a smaller percentage are completing the desired action, such as making a purchase.
While October is positioned between two high-volume sale periods (Labor Day and Cyber 5), consumers tend to adopt a more cautious approach to purchases. They lean towards conducting thorough research while eagerly anticipating upcoming sales.
How can you combat a slower month?
Meet the consumer where they are.
This behavior underscores the importance of strategic planning for marketing efforts during transitional months like October. Understanding this trend allows you to tailor your strategies to meet consumer expectations and maximize engagement.
