With our distinct data set, we have the capability to observe and analyze trends in KPIs for rapidly growing lifestyle e-commerce brands.
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As expected, in November, there was a surge in CPMs, CPCs, and overall costs, primarily attributed to the highly successful Cyber 5 sales period. MoM, costs experienced a substantial 81% rise, CPC increased by 37%, and CPMs saw a notable 38% uptick. While CTRs remained stable MoM, CVRs witnessed a significant of 64% increase. This combination of increases and decreases was anticipated — an influx of consumers with the intent to make a purchase and an increased presence of brands in the auction, consequently elevating the overall cost.
Having successfully navigated Cyber 5, we find ourselves fully immersed in the bustling holiday season. Meticulous planning of holiday deals, messaging, and deadlines underscores the importance of sustaining a seamless experience for your customers.
By tuning into consumer behavior and consistently refining your approach, you can leverage the full potential of the busy holiday season and leave a lasting positive impression on your audience.
In the first half of December, we are observing a rise in CTRs, both MoM and YoY. This trend signals a swift return of consumer engagement as individuals resume ticking items off their holiday shopping lists, be it for loved ones or even themselves.