Insights

Measuring the Success of Your Luxury E-Commerce Advertising Campaigns

Explore the key metrics and performance indicators (KPIs) you should be tracking to measure the success of your luxury e-commerce advertising campaigns.

Do You Have a Learning Agenda for Your Advertising?

Using a comprehensive learning agenda you can better understand what drives your brand's growth and continually iterate on what works.

Ultimate Guide to Marketing Attribution for Paid Media

Understanding and tracking the performance of your ad campaigns is essential to optimize their success.

Brand Awareness Campaigns vs. Performance Campaigns on the Debutify Podcast

Samir joined Alex on the Debutify podcast to share my thoughts on paid media and how e-commerce brands need to balance brand awareness campaigns and performance marketing

Calculating a Break-Even ROAS & Why It’s So Important

Using the break-even ROAS, we can find the optimal spend mix for our lower funnel and brand awareness campaigns.

Marketing Attribution Tools: Northbeam vs. Rockerbox vs. Triple Whale

We looked at our top three marketing attribution tools for e-commerce brands and shared thoughts on what they do best and who might benefit most.

How to Create a Paid Media Forecast and Plan

A comprehensive media plan and forecast is one of the most important tools for a scaling brand.

What Every Media Buyer Needs To Hear on The People of Digital Marketing

Kenny invited me to join him on "The People of Digital Marketing" podcast. It was an amazing conversation.

Scan on the Go: How QR Codes are Changing the Advertising Game

QR codes have continued to grow in popularity and are becoming more important in our marketing stacks.

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