Driving Growth Through Smarter Media

QRY is a full-funnel paid media agency helping consumer brands scale with strategy, performance, and the analytics to prove what’s working.

About QRY

Since QRY's founding in 2017, our mission has been clear: to help consumer brands connect with audiences who will love their products. We take a solutions-focused, growth-driven approach, combining strategic media insights with a deep commitment to our clients’ success. For us, it’s not just about campaigns—it’s about building sustainable, meaningful growth.

Looking ahead, we’re excited to continue pushing the boundaries of what’s possible in media, creating innovative strategies that set new standards for success in the industry. Together with our clients, we’re building a future where every brand has the power to make a lasting impact.

Our Values

We don’t just buy media. We build relationships, make sharp decisions, and do work we’re proud of. These are the principles that guide how we think, work, and grow.
Driven by curiosity.

We ask questions, explore new ideas, and never settle. Curiosity helps us uncover smarter strategies and stay ahead of what’s coming next.

Solutions before problems.

We focus on action, not complaints. When challenges arise, we bring options, not just obstacles.

See the big picture.

We connect the dots across channels, data, and strategy. Every decision we make ladders up to your broader goals.

Give a damn.

We care deeply about our work, our clients, and each other. We show up, do the work, and take pride in doing it right.

Meet Our Team

The people behind the strategy, performance, and partnership that drive our clients' growth.
Samir Balwani
Founder & CEO
Melissa Pope
Head of Client Strategy
Alyssa Forse
Head of Media & Advertising
Avery Kiesling-Gough
Head of People & Culture
See What We Can Do for You
Talk with our team and get clear strategies to scale your brand.