I had the opportunity to join Summer and Scott on the Always Off Brand podcast, and wow, I had so much fun. We had an amazing conversation and covered some great topics, like:
- How much of the total business does ROAS impact?
- How can you find your most optimal discount along with your media spend?
- How do you figure out what the total cost was to get the sales?
- Why lifetime value can be a trap for e-commerce brands.
Check out the entire episode here:
