Ecommerce marketing insights & analysis

I had an opportunity to join Alex on the Debutify podcast to share my thoughts on paid media and how e-commerce brands need to balance brand awareness campaigns and performance marketing. It's definitely a podcast you don't want to miss. Check out the entire...

Your brand’s break-even return on ad spend (ROAS) is an important metric for maximizing your ad campaigns’ revenue and long-term growth. When a brand wants to scale and maintain profitability, we will use revenue from lower-funnel (high ROAS) campaigns to fuel our...

We’re constantly seeing ads from “marketing experts” and “advertising consultants” about how they can create ad campaigns with 10x+ or 20x+ ROAS (return on ad spend). While that may sound great, it’s not always a good thing. The reality is that creating a campaign...

When iOS 14.5 launched, it impacted the ability of advertising platforms to track the impacts of their campaigns accurately. Marketers now can not clearly track which channels, campaigns, and creatives perform best. Marketing attribution tools were launched to help...

A comprehensive media plan and forecast is one of the most important tools for a scaling brand. It clearly outlines how you will scale your brand and drive additional revenue from advertising. Imagine that someone came to you and gave you a budget and revenue goal...

Note from QRY: This post is by Amy Huang from Brij, one of our technology partners. QR codes have continued to grow in popularity, and consumers are used to engaging with them. Knowing how and when to use them to improve customer experience is important.   If...

E-commerce businesses need to be thinking very thoughtfully about cash flow management. Cash flow is key because it determines how much you can invest in inventory versus how much you can invest in other things like advertising. One of the best ways to maximize...

I was invited to join Daria & Bel on the eCommerce Standup Podcast to talk about all things DTC marketing. Check out the full episode...