Where Paid Media Meets Measurable Impact

Listen to Amanda Schreier, the General Manager of Global eCommerce at Sea to Summit, share advice for launching and scaling an e-commerce business, Sea to Summit’s global expansion plans, and how to balance innovation and strategy.

Attention metrics allow us to better understand how consumers engage with our advertising.

Listen to Chelsea Schulz, the Senior Director of Performance Marketing at ettitude, discuss marketing during inflationary periods and her projections for 2024

Measuring the impact of advertising has become more challenging, renewing interest in marketing mix modeling (MMM).

Brands need to make sure their online and direct-to-consumer experiences match or surpass those of wholesalers and retailers.

Reddit filed its financial prospectus ahead of its public offering; it's the first social media IPO in years.

Listen to Cameron Aroz, the Director of Growth at Fellow, talk about his experiences in growth marketing.

The advertising landscape is set to transform with Google's move to eliminate third-party cookies by the end of 2024, introducing the Privacy Sandbox initiative.

The most critical features for marketers from Shopify Editions Winter '24.