Samir Balwani

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Marketing Attribution Tools: Northbeam vs. Rockerbox vs. Triple Whale

We looked at our top three marketing attribution tools for e-commerce brands and shared thoughts on what they do best and who might benefit most.

How to Create a Paid Media Forecast and Plan

A comprehensive media plan and forecast is one of the most important tools for a scaling brand.

What Every Media Buyer Needs To Hear on The People of Digital Marketing

Kenny invited me to join him on "The People of Digital Marketing" podcast. It was an amazing conversation.

Scan on the Go: How QR Codes are Changing the Advertising Game

QR codes have continued to grow in popularity and are becoming more important in our marketing stacks.

How to Setup Invoicing with Ad Platforms (and Why You Should).

One of the best ways to maximize your cash flow is by extending how long you have to pay your vendors, including your advertising partners like Meta and Google.

The Big Ecommerce Recession Session on the CMO Convo Podcast

A great conversation about the current state of ecommerce consumers and marketing.

The Importance of Revenue Forecasting for Consumer Brands

Do you know how much your business will make in the next month, quarter, or year?

How to Effect Real Growth for DTC Brands on the eCommerce Standup Podcast

I was invited to join Daria & Bel on the eCommerce Standup Podcast to talk about all things DTC marketing.

Elevate Your E-Commerce Game on The Optimized Store Owner Show

Samir had a great conversation on "The Optimized Store Owner Show" with Aaron and Christian.

Samir Balwani

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