Samir Balwani

Staying ahead of the curve and adapting to emerging marketing & technology trends is crucial to maintain a competitive edge. 

Here are the most common and impactful issues we see and our recommendations for fixing them.

Fashion brands can adopt these five effective advertising strategies to stay ahead.

Explore the key metrics and performance indicators (KPIs) you should be tracking to measure the success of your luxury e-commerce advertising campaigns.

Using a comprehensive learning agenda you can better understand what drives your brand's growth and continually iterate on what works.

Understanding and tracking the performance of your ad campaigns is essential to optimize their success.

Samir joined Alex on the Debutify podcast to share my thoughts on paid media and how e-commerce brands need to balance brand awareness campaigns and performance marketing

Using the break-even ROAS, we can find the optimal spend mix for our lower funnel and brand awareness campaigns.

Creating a campaign with a high ROAS is easy. The hard part is maintaining an optimal ROAS that maximizes revenue.