Insights

In this episode of Ecom Experiences, Samir Balwani sits down with Shelley Griffin, the Director of Ecommerce and Marketing at Caffe Vita, to talk about scaling the brand’s ecommerce platform.

In this Ecom Experiences episode, Samir Balwani sits down with Colin Nielsen, the CMO and Marketing Director at Tier 1 Concealed, to talk about marketing leadership and strategic ecommerce growth.

MMM can become a powerful addition to their media measurement stack and a point of triangulation for determining the true incrementality of their marketing investments.

Listen to Summer share her favorite aspect about OLLY, her daily responsibilities at the company, and how customers drive brand campaigns.

Listen to Martie talk about her journey into marketing, how NEIWAI overcomes market uncertainties, and the brand’s marketing efforts for 2024.

As performance marketing results have started to decline and measurement has become more complicated, marketers are beginning to question if it's the best investment for the long-term growth of a brand.

Attention metrics allow us to better understand how consumers engage with our advertising.

Measuring the impact of advertising has become more challenging, renewing interest in marketing mix modeling (MMM).

Brands need to make sure their online and direct-to-consumer experiences match or surpass those of wholesalers and retailers.