Where Paid Media Meets Measurable Impact

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Brand Awareness Campaigns vs. Performance Campaigns on the Debutify Podcast

Samir joined Alex on the Debutify podcast to share my thoughts on paid media and how e-commerce brands need to balance brand awareness campaigns and performance marketing

Calculating a Break-Even ROAS & Why It’s So Important

Using the break-even ROAS, we can find the optimal spend mix for our lower funnel and brand awareness campaigns.

Why A High ROAS Is Not Always Good

Creating a campaign with a high ROAS is easy. The hard part is maintaining an optimal ROAS that maximizes revenue.

Marketing Attribution Tools: Northbeam vs. Rockerbox vs. Triple Whale

We looked at our top three marketing attribution tools for e-commerce brands and shared thoughts on what they do best and who might benefit most.

How to Create a Paid Media Forecast and Plan

A comprehensive media plan and forecast is one of the most important tools for a scaling brand.

What Every Media Buyer Needs To Hear on The People of Digital Marketing

Kenny invited me to join him on "The People of Digital Marketing" podcast. It was an amazing conversation.

Scan on the Go: How QR Codes are Changing the Advertising Game

QR codes have continued to grow in popularity and are becoming more important in our marketing stacks.

How to Setup Invoicing with Ad Platforms (and Why You Should).

One of the best ways to maximize your cash flow is by extending how long you have to pay your vendors, including your advertising partners like Meta and Google.

The Big Ecommerce Recession Session on the CMO Convo Podcast

A great conversation about the current state of ecommerce consumers and marketing.

Where Paid Media Meets Measurable Impact

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