Kenny invited me to join him on "The People of Digital Marketing" podcast. It was an amazing conversation. Here's what we talked about:
- The common mistakes that hold back brands from scaling ad spend effectively.
- Why paid media budgets MUST include an allocation for brand awareness campaigns.
- How to approach ad testing and experimentation in a strategic way (don’t use the “shotgun” approach).
- Why is high ROAS not always a good thing?
- Why is cash flow management the #1 killer for most e-commerce businesses?
- How do we incorporate unexpected events into media forecasting?
- How marketing attribution will cause the most challenges for brands in 2023.
Check out the entire episode here.
