Ecommerce marketing insights & analysis

Do you know how much your business will make in the next month, quarter, or year? Getting your revenue forecasting right is essential for every business, regardless of size. Your business's growth might stagnate or rise based on your ability to predict your...

Website conversion rate is one of the most powerful levers a brand has for increasing its overall revenue. Conversion rate is the rate at which website visitors purchase from the website. Improving your conversion rate will increase your overall revenue without...

When you’re 100% remote, one of the hardest things to do is to maintain your company culture. Since you’re not all in the same space and interacting with each other every day, it’s easy for people to begin to feel isolated or separated from the team. While it’s not...

If you've met me, you know I love to talk about marketing, especially fashion marketing. That's why I was so excited to be invited to the Fashioncast Podcast. We had a great conversation where we talked about: Digital marketing dos and don’ts When to commit to ad...

One of the easiest ways to quickly impact your brand’s revenue is to increase your average order value (AOV). Implementing simple strategies could help you quickly improve your AOV and help you unlock faster growth. When we review a prospective client, one of the...

When brands are scaling their advertising, they go through five stages of growth. Ultimately, the brands are working towards creating a mature advertising program that drives consistent top-line revenue and scales the brand to new heights. Here’s how we define the...

Ad creative can be one of the most valuable ways to optimize a media campaign and maximize your results. The right ad creative will increase your engagement, click-throughs, and conversions. When testing ad creative, you should start with your broadest and most...

The right technology stack for your e-commerce brand is paramount for driving high growth. Figuring out what is best for you is not easy and changes with the size of your business.  We recommend you look at where your business is on the five stages of growth...